Kira Sorokina
The editor of the website Lanet CLICK
I have been working with texts for almost 10 years, of which the last 3 years have been in the Lanet CLICK team, where I am also responsible for filling out the corporate website.
I am actively interested in Asian pop culture: I study Japanese, review dramas (Asian TV series), and have my own thematic internet radio. How do I have time for all this? I do not have time 🙂
The author's latest articles
Retail is going online: a webinar from representatives of well-known retail chains in Ukraine
Lanet CLICK digital agency, together with the Retailers Association of Ukraine (RAU), invites everyone to attend the webinar “Retail is […]
Performance marketing: the key to unlocking the potential of your business
Performance marketing is becoming more popular. However, not everyone knows what this marketing solution is. Therefore, in this article, we […]
Artificial intelligence in marketing
As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, […]
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Will AI replace copywriters
With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with […]
Lanet CLICK in the ranking of digital agencies of IAB Ukraine
Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what […]
Business strategy, marketing strategy, and brand strategy: what is the difference
The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we […]
SERM for medical clinics: why it matters
Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in […]
What is the conversion rate, and how to calculate it
Your brand is popular, Instagram followers like your posts, but that’s not all. Сonversion rate, which we will talk about […]
Why social media pages will never replace a website
Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to […]
How to attract new users to the site
The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, […]
3 new tools from Google in 2022
Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that […]
12 components of the perfect blog article
What is it – the perfect article that will make the reader eagerly read it from the first word to […]
