Promotion of the new site

The Internet is a place where many companies compete to be noticed. Therefore, companies need an effective strategy for promoting a new website in search engines. If you want to attract more visitors to your recently created web resource, you should know what a young site is and how search engines react to it.

Young sites are new sites on new domains or new sites on old domains, where the server’s responses were 404 Not Found. Promotion of a young site – is a set of actions aimed at increasing the traffic of the resource by target users. It is a complex work, full of obscurities and shrouded in many myths. We have collected tips for promoting a young site that will help make your web resource as relevant and popular as possible on the World Wide Web.

Invest your efforts and resources in the SEO promotion of a new site

For search engines to notice your website, you need to strategically use keywords and launch an SEO campaign using different techniques that help you organically increase your rankings.

To do this, you need to:

• develop the internal structure of the site;
• fill the resource with useful and informative content;
• work on improving usability by making the site user-friendly;
• do relinking so that the links become helpful for users and help them navigate the site better. In particular, the priority should be users, not search engines;
• to devise an attractive design that, in tandem with SEO, will make a young site popular and highly ranked.

Keep in mind that the search promotion of a new site on Google is a non-immediate process

It will take time to get a lot of links, prepare, and post quality and popular content. The domain should have at least a little history. All this will help earn the trust of search engines. For this purpose, the SEO specialist collects links from reputable resources, buys the right ones, posts anchors, and publishes optimized texts on special forums and thematic blogs.

Pay attention to SEO optimization of a young site

The new site is a blank slate, a medal with two sides: on the one hand, you can organize everything correctly at the start, and on the other hand, it takes time to work out all the nuances and get to the TOP of the search engine.

Remember that if a new site seems suspicious and incomprehensible to search engines, any effort to promote it will be ineffective.

Therefore, it is important to follow these steps:

1. check the resource for duplicate pages and eliminate them;
2. prescribe a Title and Description for each page of your web resource;
3. build a semantic core (relevant keywords);
4. optimize each page;
5. check the website for errors and fix them.

Follow the site promotion algorithm

It doesn’t matter if it is a step-by-step plan written and worked out by you or an algorithm compiled by specialists. This way, you will be able to avoid mistakes while promoting the site, including the following ones:

• low-quality tags for page titles;
• violation of the title hierarchy;
• duplication of content;
• deeply hidden links;
• unfinished site architecture;
• an insufficient mass of links;
• lack of SEO tags;
• excessive advertising.

Do external optimization of a new site

It is a long stage during which the specialist works to increase the external mass of links. It has a positive effect on the ranking of your web resource, so the placement of backlinks on third-party sites increases the credibility of any site, especially the new one. A quality profile is based on relevant and helpful links from visited resources that are directly related to your content. Excessive purchase of links is already losing relevance and may lead to sanctions from search engines. That is why it is better in external optimization to rely on the quality rather than the number of domains used.

Continuing the conversation, we should mention the main principles of promoting a young site, namely:

1. Start optimization before launching the new site. Check the texts for uniqueness, add internal links between pages, and write human-readable URLs and server response codes.
2. Content is the building block of your new site. It is worth investing in it at all stages of site promotion.
3. Titles are very important. They are directly dependent on business goals and niches.
4. What matters is the quality, not the number of link masses. The authority of the resource plays a key role for Google.
5. Be prominent. If you want to improve the ranking of a young site, other sites should regularly mention your brand/product/service.
6. Say no to spam. They make the site suspicious for search engines.
7. SEO localization increases the chances of finding your customers. Add the company name, address, phone number, and label on the map to the site; provide information about the company and business specialization.
8. Add your young site to local business listings. It will allow Google to recognize it as legal and legitimate.
9. Monitoring, monitoring and once again monitoring keywords. Track keywords and evaluate the success of search engine promotion of the new site. It helps in making business development decisions.
10. The site is your key marketing center. Constantly work on improving the content of your site. The resource must meet both user requests and current advertising trends.

Now that we have considered all the key features of promoting a new site, it remains to find out the price of its promotion on Google. Cost depends on the niche, scale, and specialization of your business. Contact our specialists, and they will audit your site as soon as possible, make a promotion plan and promote the young site in Kyiv and Ukraine at the best prices.