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Setting up contextual advertising for small, medium, and large businesses.
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Contextual advertising

The correct setting of contextual advertising allows you to show advertisements to a «warm» audience that is already looking for your product or service, interested in the offer and ready to buy or order.

Order contextual advertising in Lanet CLICK. We have experience working with various business niches, large and small budgets. We will create an optimal advertising strategy for you, taking into account the specifics and goals of the company, prepare creatives, make all settings and launch effective ads.

What customers get by ordering Google advertising from us:

setting up contextual advertising

Cases

We suggest you familiarize yourself with our cases

Case: Google Ads optimization for an online store of natural sweeteners and healthy goodies

Google Ads optimization for an online store of natural sweeteners and healthy goodies

How to increase the number of sales by 82.87% and reduce the transaction cost by 27.62% in 2 months

Case: Google Ads optimization for an online store of a pet food manufacturer

Google Ads optimization for an online store of a pet food manufacturer

How to get 15+% more transactions while reducing their cost by 13% in just 2 months

Case: Google Ads advertising for the residential complex in Kyiv

Google Ads advertising for the residential complex in Kyiv

How to increase the effectiveness of advertising in Google Ads more than 2 times

Case: Contextual advertising for a dental clinic

Contextual advertising for a dental clinic

How we increased the number of calls and forms sent by lowering the cost per conversion

Why contextual advertising is an effective tool

 

PPC is set up specifically for the target audience — people who are interested in the advertiser’s product or service.

 

Google’s contextual advertising is paid, but payment is made per “click”, and ads are shown to users in accordance with their search queries and behavior on the Internet. It makes contextual advertising one of the most effective tools for brand promotion.

What types of PPC do we set up

Our specialists create and configure the following types of advertising campaigns:

Stages of work on contextual advertising in Google Ads

The steps involved in creating and configuring contextual advertising include:

2.

Setting up GA4/GTM

We configure everything that is necessary for the effective operation of contextual advertising: Google Analytics (basic), e-commerce, Google Merchant Center, Google Tag Manager, as well as remarketing.

4.

Account structure development

We plan and create an account structure taking into account the specifics and range of the business, compose a semantic core, and develop technical specifications for creating a Google Merchant Center feed.

6.

Performance analysis and optimization

We analyze the effectiveness, adjust and deepen the settings, optimize existing advertising campaigns, provide recommendations for creating new ones, and report on the work performed.

1.

Account creation/audit

We create an advertising account from scratch or conduct an audit of an existing Google Ads advertising account, and form a media plan.

2.

Setting up GA4/GTM

We configure everything that is necessary for the effective operation of contextual advertising: Google Analytics (basic), e-commerce, Google Merchant Center, Google Tag Manager, as well as remarketing.

3.

Development of USP

We analyze the product or service, competitors in advertising results, and form and agree on the USP and CTA for advertising campaigns.

4.

Account structure development

We plan and create an account structure taking into account the specifics and range of the business, compose a semantic core, and develop technical specifications for creating a Google Merchant Center feed.

5.

Formation of advertisements

We write advertisements, create extensions, and form lists of negative keywords. We develop creatives for the Display Network and adapt their formats, after which we replicate the creatives.

6.

Performance analysis and optimization

We analyze the effectiveness, adjust and deepen the settings, optimize existing advertising campaigns, provide recommendations for creating new ones, and report on the work performed.

1.

Account creation/audit

We create an advertising account from scratch or conduct an audit of an existing Google Ads advertising account, and form a media plan.

3.

Development of USP

We analyze the product or service, competitors in advertising results, and form and agree on the USP and CTA for advertising campaigns.

5.

Formation of advertisements

We write advertisements, create extensions, and form lists of negative keywords. We develop creatives for the Display Network and adapt their formats, after which we replicate the creatives.

Contact us

They trust us

The cost of services

Corporate

Creating a Google Ads advertising account
Basic setup of Google Analytics
Compilation of a semantic core (up to 7 clusters)
Development of creatives for the display network
Setting up remarketing
Media planning
Planning and creating an account structure
Writing advertisements
Set up and launch campaigns
Monitoring the performance of impressions
Correction and deepening of settings according to the results12,000 UAH/month
More
12,000 UAH/month

E-commerce

Creating a Google Ads advertising account
E-commerce setup
Setting up Google Merchant Center
Development of creatives for the display network
Compilation of a semantic core (up to 7 clusters)
Media planning
Basic setup of Google Analytics
Planning and creating an account structure
Writing advertisements
Set up and launch campaigns
Setting up remarketing
Monitoring the performance of impressions
Correction and deepening of settings according to the results
More
16,000 UAH/month

Display Ads

Creating a Google Ads advertising account
Basic setup of Google Analytics
Development of creatives for the Display Network
Video adaptation and advertising launch
Setting up remarketing
Media planning
Planning and creating an account structure
Writing advertisements
Set up and launch campaigns
Monitoring the performance of impressions
Correction and deepening of settings according to the results
More
12,000 UAH/month

Reviews

What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are often asked

Frequently asked questions from customers

Why can't I see my ads?

Check that the location, time of the request, and search phrase match the settings specified in the ad campaign. In most cases, this mismatch is the reason why ads are not shown on Google.

Why aren't my ads at the top?

The search engine shows ads based on keywords, location, and language. The rating, which is affected by the bid, quality score, expected impression, etc., is evaluated last. This auction happens every time, so ads can be shown in different positions or not shown at all.

Why is the daily budget overspent?

Advertising costs per day may differ slightly from the average daily budget, more or less, because Internet traffic is subject to constant fluctuations. To compensate for the lack of activity during the downturn, Google shows ads more often during busy periods.

Why are there no sales through the site if the business has an attractive USP and the campaigns are launched by experienced PPC specialists?

To do this, it is worth checking the loading speed of landing pages, as well as whether the design and usability of the site match your strategy and reflect your USP.

Let
Google Ads

improve your business's performance

Order PPC now

Contextual ads are ads that are shown to users based on their online behavior. PPC advertising can be seen on various Google partner resources or in the search results (several positions at the top and bottom with appropriate labeling).

 

Contextual advertising is based on keywords and user queries, so it is relevant to their interests. Besides, PPC advertising can be targeted at a specific audience. Yes, flexible settings allow you to show ads to people of a certain gender, age, interests, place of residence, etc. That is why this type of advertising on the Internet is effective.

 

Advantages of contextual advertising

 

Google advertising offers many opportunities for advertisers:

 

  • Wide audience coverage. Among the various search engines, Google ranks first in the world. More than 90% of Ukrainians prefer this service. In addition, google.com is the unchanging leading site in Ukraine. Also, the company cooperates with a huge number of resources. Therefore, if properly configured, Google Ads will reach a wide audience.
  • Demonstration of ads to target audience. Only users who interact with content related to your products or services will see your ad. In addition, when setting up contextual advertising in Google Ads, it is possible to single out your TA by specifying their location, gender, age, etc.
  • Pay only for clicks. You only pay for traffic to your site, which makes costs transparent and dependent on real indicators.
  • Quick result. Contextual advertising allows you to get quick results because the ads are displayed instantly after the launch of the advertising campaign.
  • The ability to stop or resume the display of ads. Campaign management allows you to stop advertising at any time and start it again according to business needs.
  • Ability to analyze and optimize advertising on the Internet. Detailed analytics in Google Ads and conversion data in Google Analytics 4 allow you to constantly improve strategies and improve advertising campaigns.

 

Moreover, contextual advertising opens up opportunities for remarketing and allows you to target users who have already interacted with your products, visited your site or watched your videos.

 

Why should you order contextual advertising at Lanet CLICK

 

Setting up contextual advertising takes place in Google Ads. It is a fairly complex tool that regularly undergoes certain changes. To effectively set up an advertisement with the optimal cost per lead, a professional approach is necessary. Therefore, it is worth contacting specialists. This will save your time and effort.

 

PPC specialists of the Lanet CLICK digital agency use a strategy that allows you to get the most from advertising and at the same time effectively distribute the media budget. For this, specialists:

 

  • identify the TA and study its requests;
  • analyze competitors’ sites;
  • determine the goals of the advertising campaign;
  • analyze the pages to which the ads lead;
  • highlight the semantic core and keywords;
  • create advertisements (texts and visuals);
  • set up a campaign in the Google Ads account;
  • make initial bids and undergo moderation;
  • launch the ad demo.

 

To order contextual advertising in Lanet CLICK, click on the button below or call or write to us.

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