The correct setting of contextual advertising allows you to show advertisements to a «warm» audience that is already looking for your product or service, interested in the offer and ready to buy or order.
Order contextual advertising services from Lanet CLICK – we successfully work with businesses of various scales and niches, selecting effective solutions for any budget. We will create an optimal advertising strategy for you, taking into account the specifics and goals of the company, prepare creatives, make all settings and launch effective ads.
What customers get by ordering Google advertising from us:
We suggest you familiarize yourself with our cases
How to scale 4.5 times in 3 months without compromising other metrics
How to enter the digital market and get +226% of conversions in four months
How to triple ROAS in 5 months of work and keep the results
How to increase conversions by 107% in just 3 months, reducing their cost by 48.5%
PPC is set up specifically for the target audience — people who are interested in the advertiser’s product or service.
Google’s contextual advertising is paid, but payment is made per “click”, and ads are shown to users in accordance with their search queries and behavior on the Internet. It makes contextual advertising one of the most effective tools for brand promotion.
Our specialists create and configure the following types of advertising campaigns:
The steps involved in creating and configuring contextual advertising include:
2.
We configure everything that is necessary for the effective operation of contextual advertising: Google Analytics (basic), e-commerce, Google Merchant Center, Google Tag Manager, as well as remarketing.
4.
We plan and create an account structure taking into account the specifics and range of the business, compose a semantic core, and develop technical specifications for creating a Google Merchant Center feed.
6.
We analyze the effectiveness, adjust and deepen the settings, optimize existing advertising campaigns, provide recommendations for creating new ones, and report on the work performed.
1.
We create an advertising account from scratch or conduct an audit of an existing Google Ads advertising account, and form a media plan.
3.
We analyze the product or service, competitors in advertising results, and form and agree on the USP and CTA for advertising campaigns.
5.
We write advertisements, create extensions, and form lists of negative keywords. We develop creatives for the Display Network and adapt their formats, after which we replicate the creatives.
1.
We create an advertising account from scratch or conduct an audit of an existing Google Ads advertising account, and form a media plan.
2.
We configure everything that is necessary for the effective operation of contextual advertising: Google Analytics (basic), e-commerce, Google Merchant Center, Google Tag Manager, as well as remarketing.
3.
We analyze the product or service, competitors in advertising results, and form and agree on the USP and CTA for advertising campaigns.
4.
We plan and create an account structure taking into account the specifics and range of the business, compose a semantic core, and develop technical specifications for creating a Google Merchant Center feed.
5.
We write advertisements, create extensions, and form lists of negative keywords. We develop creatives for the Display Network and adapt their formats, after which we replicate the creatives.
6.
We analyze the effectiveness, adjust and deepen the settings, optimize existing advertising campaigns, provide recommendations for creating new ones, and report on the work performed.
What clients say about us
Frequently asked questions from customers
The cost of contextual advertising depends on many factors and components. To accurately estimate the cost of contextual advertising services, it is better to order a consultation and together with a specialist determine the package that will be most optimal for you.
The first leads can appear within a few days after launching contextual advertising. It all depends on the strategy, quality of ads and choice of target audience.
The cost per click in PPC advertising depends on the advertiser’s bid, the quality of the ad and its relevance to keywords. An important factor is competition in the auction, which affects the position of the ad and its cost. The more precise the settings, the cheaper the clicks.
You can test advertising with a small advertising budget. This allows you to evaluate the effectiveness of your ads, test keywords, and optimize your strategy to get targeted traffic and maximize your return on your spend.
Evaluating the effectiveness of contextual advertising includes analyzing ROI (return on investment) and CTR (click-through rate). Regular monitoring helps you optimize your advertising campaigns by adjusting your ads and settings to attract targeted traffic to your website.
Let Google Ads
improve your business's performance
Order PPC now
Contextual ads are ads that are shown to users based on their online behavior. PPC advertising can be seen on various Google partner resources or in the search results (several positions at the top and bottom with appropriate labeling).
Contextual advertising is based on keywords and user queries, so it is relevant to their interests. Besides, PPC advertising can be targeted at a specific audience. Yes, flexible settings allow you to show ads to people of a certain gender, age, interests, place of residence, etc. That is why this type of advertising on the Internet is effective.
Google advertising offers many opportunities for advertisers:
Moreover, contextual advertising opens up opportunities for remarketing and allows you to target users who have already interacted with your products, visited your site or watched your videos.
If your site is not ranked high in the search results, you should order Google Ads contextual advertising settings. To get the maximum result, it is important to consider several factors:
Make sure that the location, time of the request, and search phrase match the settings specified in the advertising campaign. This discrepancy is the reason why contextual advertising on Google is not displayed in most cases.
The delivery system shows ads taking into account keywords, location, and language. The latter evaluates its rating, which is affected by the bid, quality score, and expected effect of the display. Such an auction occurs every time, so the ad may be displayed in different positions or not displayed at all.
Advertising costs per day may differ slightly from the average daily budget in the greater or lesser direction because Internet traffic is subject to constant fluctuations. To compensate for insufficient activity during periods of decline, Google more often shows ads during more active periods.
To do this, it is worth checking the loading speed of landing pages, as well as whether the design and usability of the website correspond to your strategy and reflect the USP.
Setting up contextual advertising takes place in Google Ads. It is a fairly complex tool that regularly undergoes certain changes. To effectively set up an advertisement with the optimal cost per lead, a professional approach is necessary. Therefore, it is worth contacting specialists. This will save your time and effort.
PPC specialists of the Lanet CLICK digital agency use a strategy that allows you to get the most from advertising and at the same time effectively distribute the media budget. For this, specialists:
Effective setup of advertising campaigns guarantees your business the optimal price for advertising on Google in all cities of Ukraine, including Kharkiv, Odesa, Lviv, etc. To order contextual advertising in Lanet CLICK, click the button below, call or write to us.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
