You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
What customers get by ordering Google advertising from us:
Our specialists create and configure the following types of advertising campaigns:
The steps involved in creating and configuring contextual advertising include:
Google Analytics/GTM settings
Development of the account structure
PPC is set up specifically for the target audience — people who are interested in the advertiser’s product or service.
Google’s contextual advertising is paid, but payment is made per “click”, and ads are shown to users in accordance with their search queries and behavior on the Internet. It makes contextual advertising one of the most effective tools for brand promotion.
You can also order the following services:
Creation of announcements on special sites intended for the placement of goods
Checking the Google Ads account and analytics systems and providing advice on further strategy for advertising campaigns
What client companies say about us
During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.
During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.
- Kovalska Invest LLC
During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!
- JSC Oschadbank
The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.
- Lanet Network LTD
The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.
Frequently asked questions from customers
Check that the location, time of the request, and search phrase match the settings specified in the ad campaign. In most cases, this mismatch is the reason why ads are not shown on Google.
The search engine shows ads based on keywords, location, and language. The rating, which is affected by the bid, quality score, expected impression, etc., is evaluated last. This auction happens every time, so ads can be shown in different positions or not shown at all.
Advertising costs per day may differ slightly from the average daily budget, more or less, because Internet traffic is subject to constant fluctuations. To compensate for the lack of activity during the downturn, Google shows ads more often during busy periods.
To do this, it is worth checking the loading speed of landing pages, as well as whether the design and usability of the site match your strategy and reflect your USP.
improve your business's performance
Order PPC now
If you are interested in setting up Google Ads in Kyiv and other cities in Ukraine, our specialists are ready to help you. When choosing a strategy, experts consider the goals, characteristics of the audience, and keywords/messages that meet users’ requests. Click on the button below to quickly get advice and order contextual advertising.
The service is also known as PPC, context advertising, or contextual advertising. Its main goal is to attract targeted traffic to the site, which will be converted into customers.
This is a type of advertising on the Internet in which ads that are relevant to the content attract users to the site. In this case, payment will be made for the “click” of users interested in your service.
Contextual advertising is very effective because it allows you to single out your target audience and show them your product or service. Specialists use the following services to create and configure advertising campaigns: Google Ads (formerly Google Adwords) and Begun.
You should order contextual advertising from us, because our specialists have Google Ads certificates confirming their knowledge and skills in working with PPC. We know how to set up and place ads on Google to make it most effective for your business.
To understand what contextual advertising (PPC) is and how it works, we suggest you consider the example of PPC in Google.
If you enter a query in the search bar and click on the “Find” button, you will see a page where the first few and last items of search results will be marked “Advertising” (usually four positions above the organic issue and three below). You’ve probably also seen videos on YouTube with banners over the timeline. They also include videos labeled “Ads”, which are sometimes shown before the video. How does a search engine or service determine what to show a concrete user? It is based on the analysis of human activities in the network, in particular based on his search queries (keywords). If you search for concrete products or services on the Internet, you will see ads that meet these queries for a while.
The principle of contextual advertising in search engines is encrypted in the abbreviation: PPC translates as pay per click (for conversions of the interested user on your link). The price depends on the position of the ad. Determining the position is the result of an auction. In addition, the average Сost Per Click on Google Ads will vary depending on your business (niche competition, prevalence, demand for a product or service).
Але вам не обов’язково знати до деталей особливості роботи інструменту, щоб його використовувати — ви можете замовити контекстну рекламу в Ланет CLICK, і лише контролювати бюджети та результати кампаній.
Systems like Google DoubleClick make it possible to make users’ purchases automatic, taking into account their online behavior. The audience that is most likely to become customers is involved.
After setting up and replenishing your balance in Google Ads, your ads will be shown to users.
You will have the opportunity to tell your target audience about your brand, increase traffic, set up remarketing (re-contact users who have visited the website before).
Thanks to a variety of methods and tools, you can set up advertising for the target audience that is most interested in your offer.
With Google Ads, you can quickly change your account settings, making offers more effective.
The price for contextual advertising in Ukraine may be different. Google Ads lets you customize your campaign to suit your budget. Also, you can only pay for the conversion (this feature is available in the settings).
It is worth mentioning such an advantage as increasing brand awareness. Google Ads allows you to customize your campaign based on some branding features. For example, you may not pay per click but pay per 1000 impressions (CPM). The brand name should also be on the banner ad.
Thus, your site will receive such benefits as branding, increased sales, lead generation (user registers, leaves an application, fills out a form, etc.), increased traffic to your site, and converting it into customers.
Thus, if you decide to order contextual advertising, you will get such advantages as: branding, increased sales, lead generation (a user registers, leaves an application, fills out a form, etc.), increases traffic to your site and converts it into customers .
Text ads are ads that appear on your query list (the first and last few items). Such an ad will be labeled “Advertising.” In essence, this is the text in which the contextual link is placed. It is worth noting that such a link can be open or in the form of a piece of text. Ordering contextual advertising of this format is useful for any business.
Banner advertising is advertising in the form of a visual image (banner). Placement is possible on partner sites that use AdSense units. These include static (simple) images, dynamic images (mini-animation, gifs), and interactive banners (offer the user to interact: to click at some point on the banner, etc). You should order contextual banner advertising if you want to attract the attention of a partner audience and are ready to pay attention to creating creatives.
Video advertising is a video that appears in other videos on YouTube and on partner sites. Should you order contextual advertising in video format? We can answer this in an individual consultation.
Let’s consider separately such a type of PPC advertising as remarketing. Remarketing in the Google Adwords contextual advertising service is an effective tool that allows you to interact with the audience that visited your site before. When the target audience sees the ad, the probability of following it to the site is high enough.
Remarketing helps to solve various problems:
Remarketing allows you to propose the user pages of interest to him.
Contact Lanet CLICK to get a comprehensive consultation on the topic and order contextual advertising (PPC) and remarketing from certified specialists!
reach the widest audience to target your queries. It is a list of partner resources that work with the Google Ads system under the contract and provide platforms for placement (integration) of PPC advertising.
On the search network, your ads will appear directly on Google search results. It works like this: the user enters a search query containing keywords, the search engine identifies the ad with the relevant text and shows it along with other search results.
which combines the characteristics of the two previous ones. The ads will be displayed to the user both on the search results list and on Google’s partner sites. In this case, the system will not show ads to all users but only to those who are more inclined to purchase your offer (this parameter is determined by the system).
There are several types of PPC: search and thematic.
is shown to users in search engine results and depends on the wording of the search query formulation. To order contextual search advertising, leave a request in the form below.
is displayed on the pages of websites. It complements the information contained on the site page. To order contextual advertising thematic, leave a request in the form below.
Our specialists know how to set up contextual advertising that meets the needs of your business. The PPC setup process involves customer interaction with the contractor. A successful campaign requires:
For example, contextual media advertising campaigns are great for branding and targeting your audience. This strategy also includes remarketing.
If you’re interested in promoting your online store, check out the Google Shopping product service. Users are shown banners with information about your products. In this case, the ad relevance is determined not by keywords but by the description in a specially appointed field.
If you don’t know which strategy to choose, consult our specialists – they will offer you the best solution, and you can order contextual advertising without fear.