Contextual advertising services
If you are interested in setting up Google Ads in Kyiv and other cities in Ukraine, our specialists are ready to help you. When choosing a strategy, experts consider the goals, characteristics of the audience, and keywords/messages that meet users' requests. Click on the button below to quickly get advice and order contextual advertising.
Contextual Advertising (PPC) on Google
The service is also known as PPC, context advertising, or contextual advertising. Its main goal is to attract targeted traffic to the site, which will be converted into customers.
This is a type of advertising on the Internet in which ads that are relevant to the content attract users to the site. In this case, payment will be made for the "click" of users interested in your service.
Contextual advertising is very effective because it allows you to single out your target audience and show them your product or service. Specialists use the following services to create and configure advertising campaigns: Google Ads (formerly Google Adwords) and Begun.
You should order contextual advertising from us, because our specialists have Google Ads certificates confirming their knowledge and skills in working with PPC. We know how to set up and place ads on Google to make it most effective for your business.
Example of contextual advertising
To understand what contextual advertising (PPC) is and how it works, we suggest you consider the example of PPC in Google.
If you enter a query in the search bar and click on the "Find" button, you will see a page where the first few and last items of search results will be marked "Advertising" (usually four positions above the organic issue and three below). You've probably also seen videos on YouTube with banners over the timeline. They also include videos labeled "Ads", which are sometimes shown before the video.
How does a search engine or service determine what to show a concrete user? It is based on the analysis of human activities in the network, in particular based on his search queries (keywords). If you search for concrete products or services on the Internet, you will see ads that meet these queries for a while.
But you don't have to know the details of how the tool works in order to use it - you can order contextual advertising in Lanet CLICK, and only control the budgets and results of campaigns.
The principle of contextual advertising in search engines is encrypted in the abbreviation: PPC translates as pay per click (for conversions of the interested user on your link). The price depends on the position of the ad. Determining the position is the result of an auction. In addition, the average Сost Per Click on Google Ads will vary depending on your business (niche competition, prevalence, demand for a product or service).
Contextual advertising service and its benefits
Quickly launch ads
Precise advertising settings
Suitable for your budget
It is worth mentioning such an advantage as increasing brand awareness. Google Ads allows you to customize your campaign based on some branding features. For example, you may not pay per click but pay per 1000 impressions (CPM). The brand name should also be on the banner ad.
Thus, your site will receive such benefits as branding, increased sales, lead generation (user registers, leaves an application, fills out a form, etc.), increased traffic to your site, and converting it into customers.
Thus, if you decide to order contextual advertising, you will get such advantages as: branding, increased sales, lead generation (a user registers, leaves an application, fills out a form, etc.), increases traffic to your site and converts it into customers .
We offer to order contextual advertising of such types
Let's consider separately such a type of PPC advertising as remarketing. Remarketing in the Google Adwords contextual advertising service is an effective tool that allows you to interact with the audience that visited your site before. When the target audience sees the ad, the probability of following it to the site is high enough.
Remarketing helps to solve various problems:
- increase the demand for goods and services offered by your site;
- revisiting the site by users, which means increasing conversions.
Remarketing allows you to propose the user pages of interest to him.
Contact Lanet CLICK to get a comprehensive consultation on the topic and order contextual advertising (PPC) and remarketing from certified specialists!
You can order such contextual advertising
Contextual media networks
reach the widest audience to target your queries. It is a list of partner resources that work with the Google Ads system under the contract and provide platforms for placement (integration) of PPC advertising.
On the search network, your ads will appear directly on Google search results. It works like this: the user enters a search query containing keywords, the search engine identifies the ad with the relevant text and shows it along with other search results.
You can also select ads tuned to the search and optimized content network,
which combines the characteristics of the two previous ones. The ads will be displayed to the user both on the search results list and on Google's partner sites. In this case, the system will not show ads to all users but only to those who are more inclined to purchase your offer (this parameter is determined by the system).
Types of contextual advertisingThere are several types of PPC: search and thematic.
Search contextual advertising
To order contextual search advertising, leave a request in the form below.
To order contextual advertising thematic, leave a request in the form below.
Stages of work on contextual advertising in Google Ads
Our specialists know how to set up contextual advertising that meets the needs of your business. The PPC setup process involves customer interaction with the contractor. A successful campaign requires:
For example, contextual media advertising campaigns are great for branding and targeting your audience. This strategy also includes remarketing.
If you're interested in promoting your online store, check out the Google Shopping product service. Users are shown banners with information about your products. In this case, the ad relevance is determined not by keywords but by the description in a specially appointed field.
If you don't know which strategy to choose, consult our specialists - they will offer you the best solution, and you can order contextual advertising without fear.
|№||Service||Agency fee (UAH)||Media budget (UAH)|
|1||Google advertising||from 8000||from 20000|
|2||Launch of display advertising||from 8000||from 20000|
|3||Google Merchant Center settings||from 8000||from 20000|
|4||Video advertising on YouTube||from 8000||from 20000|
|5||Advertising for mobile apps||from 8000||from 20000|
|6||PPC advertising audit||from 2500||-|
|7||Google Ads settings||from 8000||from 20000|
|8||Discovery Ads||from 8000||from 20000|
|9||Setting up remarketing campaigns||from 8000||from 20000|