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Promotion of the store on Instagram

Using various Instagram tools, we will significantly increase the flow of customers to your business
Home / SMM / Promotion of the store on Instagram

Why do you need to promote an online store on Instagram

According to a global survey by Meta, 83% of respondents have discovered new products or services through Instagram

 

Promotion will help the business scale


Promotion of the Instagram store is needed both by a business that has almost no sales and by one that has a good profit but seeks to scale. Promotion of the page, among other things, will allow you to attract new customers, increase sales, and improve brand awareness.

Promotion of the Instagram store by Lanet CLICK

Promotion of the store on Instagram involves several stages:

Business analysis

This stage includes competitor research, business unique selling proposition (USP) research, and promotional goals.

Strategy development

At this stage, we determine the target audience and methods of interaction with it and, if necessary, design a business page.

Advertising settings

We use effective paid advertising tools to attract new customers and increase the number of conversions.

Optimization

We regularly monitor analytics, audience feedback and improve advertising based on the data to achieve better performance.

The cost of services

Mini

Strategy development
Basic setup of Google Analytics and Facebook Pixel
Advertising campaigns – up to 2
Advertisements – depend on the number of posts
Writing ad texts
Posts – up to 20
Stories – up to 20
Video creation for Reels – up to 2
Conducting contests – 1
Collaborations with bloggers
Photo and video shooting of the product – for an additional fee
More

Base

Strategy development
Basic setup of Google Analytics and Facebook Pixel
Advertising campaigns – up to 3
Advertisements – up to 15
Writing ad texts – up to 8
Posts – up to 25
Stories – up to 30
Video creation for Reels – up to 4
Conducting contests – up to 2
Collaborations with bloggers – 1
Photo and video shooting of the product – 2 hours
More

Standard

Strategy development
Basic setup of Google Analytics and Facebook Pixel
Advertising campaigns – up to 5
Advertisements – up to 25
Writing ad texts – up to 10
Posts – up to 35
Stories – up to 45
Video creation for Reels – up to 6
Conducting contests – up to 3
Collaborations with bloggers – up to 3
Photo and video shooting of the product – 4 hours
More

Premium

Strategy development
Basic setup of Google Analytics and Facebook Pixel
Advertising campaigns – up to 7
Advertisements – up to 70
Writing ad texts – up to 15
Posts – up to 45
Stories – up to 60
Create videos for Reels – up to 10
Conducting contests – up to 4
Collaborations with bloggers – up to 5
Photo and video shooting of the product – 6 hours
More

What is attractive about the promotion of the Instagram store

Advantages of business promotion on social networks:

Reaching the target audience

Quick start of the advertising campaign

The possibility of promotion without a site

Large coverage of users

Fast and high-quality A/B testing

Ability to optimize the campaign

What about a comprehensive SMM?

Order management of pages in the most popular social networks, and your business will work to the maximum

78% of people are ready to buy from a company if they had a positive experience communicating with it on social networks, and 55% learn about new brands there. This data best demonstrates the importance and necessity of SMM promotion now. If you still haven’t launched your social networks, we’ll help you!

Go to SMM

Reviews

What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are often asked

We have collected the most frequently asked questions about promoting a store on Instagram

How to start promoting a store on Instagram?

Successful promotion of a store on Instagram in the first stages involves analyzing the target audience, creating an attractive profile, and writing a content plan.

How to design a store page on Instagram?

Successful promotion of an Instagram store requires a competent design of the account. To do this, create and fill out a business profile and add quality content.

Is cooperation with influencers important in promoting the store on Instagram?

Yes, collaboration with influencers is important for promoting a business on Instagram, as bloggers help to attract a target audience, increase brand trust, etc.

The marketing strategy of any business, regardless of whether it is an international corporation or a small company, necessarily includes the use of social media, including Instagram. The scale of the company does not matter, and there are practically no restrictions for Instagram business account promotion.

 

Advantages of complex Instagram store promotion

 

The complex promotion of an Instagram reminds of hitting two targets at once. When you order one service, you actually get two — SMM promotion and targeted advertising. They are both aimed at increasing the number of sales for your Instagram store.

 

Among the key advantages of business promotion on Instagram are the following:

  • Accurate hitting of the target audience. For example, if you run an advertisement for a clothing store on Instagram, it will be shown only to those who are interested in this offer.
  • Quick start. Ads will start running as soon as you set up and top up your Facebook Ads account.
  • Promotion without a website. An Instagram store is enough to sell goods, namely an account filled with photos and product descriptions. To place an order, customers only need to write via Direct.
  • Extensive coverage. By combining the two services, you will have the opportunity to attract the attention of more potential buyers.
  • Scalability. Advertising effectiveness is easy to increase thanks to flexible settings.
  • Fast A/B testing. Instagram makes it easy to test ads, texts and graphics, CTAs, and target audience segments to choose the most effective advertising campaign.

 

What business is suitable for Instagram store promotion

 

Business promotion on Instagram is effective for those types of activities that are visual.

 

In particular, we are talking about:

  • Clothing and accessories. The promotion of a clothing store on Instagram is especially profitable because it is quite convenient to showcase new models and outfits on Instagram.
  • Cosmetics and beauty business. Beauty business owners can create useful content about self-care and share tips on how to use products.
  • Sports and fitness. The lion’s share of the Instagram audience is made up of young people who are looking after their figures. Therefore, promoting a showroom on Instagram that sews sportswear or a business of a similar theme will be popular.

 

Tools for promoting an Instagram store

 

The specialists of the digital agency Lanet CLICK use the following tools to promote the Instagram store:

  • Facebook Ads — setting up and running ads;
  • Iconosquare — evaluation of general page statistics and content planning;
  • TrendHero — search and analysis of bloggers’ statistics;
  • Google Trend — analysis of search queries in different countries and regions;
  • Mind42 — search for ready-made mind maps for a project, or create your own maps;
  • Zapier (or similar) — setting up integrations between different services;
  • AdSpy, Poweradspy, BigSpy (and other spy services) — search for creatives by topics or analyze competitors’ ads;
  • Ad Library (Facebook ad library) — analysis of competitors’ ads;
  • Canva, Crello (and other graphic services) — visualization of ideas and selection of references that help to create a high-quality technical assignment for designers.

 

The cost of promoting an Instagram store

 

The cost of Instagram store promotion varies depending on different factors, such as the size of the audience, competition in your market segment, and the number of ads. To avoid wasting money, create an advertising budget and track the effectiveness of your investments. To do this, monitor the reach, frequency, and number of impressions, clicks, CTR (click-through rate), targeted actions, etc.

 

How to order a comprehensive promotion of an Instagram store

 

Instagram store promotion is characterized by flexible settings and prices. Moreover, Instagram has a high growth rate of popularity, which means that your business will never lack customers.

 

However, the independent promotion of an Instagram store is less effective than the professional work of digital agencies. In order not to waste precious time and resources, we recommend contacting Lanet CLICK. To order services, just contact the contacts listed on the website or fill out the form and wait for a call from our manager.