The service regularly ranks among the top three most popular sites in Ukraine.
Universal and convenient key for advertising
Advertising on YouTube is an effective method for presenting a company, increasing reach, improving recognition and loyalty, and attracting conversion traffic. Thanks to the flexible settings on the platform, you can successfully promote various products and services.
There are several main types of ads:
These are clips of any length that can be shown at the beginning, end, or middle of the video; they can be skipped after 5 seconds of showing.
The main difference from the previous type is the absence of the ability to skip ads and, as a result, the limitation of video duration.
This type of video ad works on conversions. A video that a user can skip consists of a call to action, a title, and an end screen.
Ads are shown to users searching for new videos. They are placed on YouTube's main page and in search results.
This type provides placement of either a video up to 6 seconds long or a banner. Shown before, during, or after the main video without skipping.
Advertising in the service has a number of advantages, including:
If you need effective advertising of YouTube channels, goods or services promotion, address to Lanet CLICK digital agency. The company brings together first class professionals who know how to set up YouTube advertising quickly and efficiently. Lanet CLICK team will conduct a detailed analysis of target audience and competitors, make a promotion strategy based on gathered information and after that will set up advertisement maximally precisely which will attract target traffic to your resource.
Contact us to get detailed information about YouTube advertising, cost of service and other details.
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We have collected frequently asked questions about video advertising on YouTube
The platform is used by a variety of target audiences, so YouTube advertising is suitable for any business with the right strategy and fine-tuning. Advertising is effective for online stores, salon owners, hairdressers, catering establishments, private professionals and novice bloggers.
The platform is suitable for companies looking for ways to present their business, increase reach, brand awareness and audience loyalty, as well as attract conversion traffic. Thanks to its versatility and flexible settings, YouTube advertising will be an excellent solution for promoting various products and services – from educational courses and events to real estate and luxury cars. In addition, YouTube advertising is a great tool for promoting your own channel: increasing the number of subscribers, views and audience engagement.
Running YouTube ads will be effective because video hosting has a number of advantages. Among them is direct contact with the target audience. With the help of advertising on YouTube, you will be able to tell potential customers about the advantages of your products. Video hosting also provides detailed analytics for advertising campaigns. It allows you to track metrics and optimize your ads.
You can analyze advertising campaigns using various tools. One of them is YouTube Analytics. It allows you to get all the information you need about the number of views and interactions with advertising. You should also use Google Analytics to analyze advertising on YouTube. It helps track user behavior on the site and evaluate bounce rates.
The cost of advertising on YouTube depends on a number of different factors. Among them are the region, country, and level of competition in the field in which you plan to promote, as well as the popularity of your target audience among other advertisers. At the same time, the minimum media budget for an effective launch of an advertising campaign on this platform is about UAH 20,000.
YouTube differs from many other platforms in its variety of ad formats. The platform allows you to post videos of different lengths, static banners, and native integrations. The choice of YouTube advertising format depends on the product you are going to promote to your target audience. Multiple ad formats can be applied at the same time.
YouTube service is an apparent leader among platforms which give an opportunity to watch and share videos. Due to numerous advantages, the site is visited by billions of users from different parts of the world every day and that makes the platform especially popular among advertisers.
YouTube video advertising service from Google company integrates advertising video content into the videos of platform users. Advertisements can be shown to viewers before the start of the video or directly in the video like an advertising insertion.
For YouTube advertising, it is necessary first of all to prepare a video or banner which will be presented to the viewer. Creative for promotion should be not only quality and informative but at the same time catch the eye from the first seconds of view. Video advertising can lead to the company’s site or to the group in social networks, Youtube channel or other sites.
It is not necessary to attract a big team of professionals for video filming. It is important to prepare quality text but film and edit video you can even on a smartphone.
Google Ads advertising on Youtube offers a possibility of flexible settings, which allows running personalized videos for different segments of target audience.
You can independently control the frequency of video displays based on information about displays and views.
Due to opportunity of detailed analytics, it is possible to optimize advertising effectively and get maximum quality result of promotion.
Complex professional promotion of YouTube channel will help to speed up project development. This method is popular not only among business users but among bloggers who search for a method to tell about their product to as wide audience as possible. YouTube advertising will help to increase audience and consequently attract advertisers and monetize blog.
All advertising videos before posting go through moderation, during which the video is checked for accordance with requests of the platform. In order to get maximum effectiveness from advertising campaign, it better to ask for help from professionals who will prepare the promotion strategy and professionally set up advertising on YouTube taking into account platform’s requests.
Before placing an advertisement on YouTube, we conduct a comprehensive business audit. We study the product, identify its strengths and analyze the market. We pay special attention to competitors – we evaluate their promotion strategies to offer the most effective solutions. We carefully study the target audience: we determine who exactly and in what way it is worth showing product advertising on YouTube.
Based on the collected data, we form an individual strategy for video advertising. We prescribe key stages – from a creative idea to a technical setup. This approach allows us to predict the result in advance and effectively configure advertising on YouTube. The strategy also includes discussing the budget, choosing formats, determining target indicators and a launch plan.
At the preparatory stage, we determine the main KPIs and set the goals and objectives of the advertising campaign. We pay special attention to creating video creatives – they should not just inform but also encourage action. Our specialists develop memorable and motivating creatives that will enhance the promotion of your YouTube channel and interest your audience.
At this stage, the channel is designed and launched, and its integration with analytical services is set up. It is necessary to track effectiveness in real-time. After that, we record the first results and promptly adjust the rates so that the campaign works at its maximum.
Promoting a YouTube channel requires constant monitoring: analyzing the effectiveness of ads and user behavior, and making adjustments to the strategy. Flexible optimization helps to achieve the set goals and effectively manage the advertising budget.
Based on the results of the campaign, we prepare detailed reports with key metrics and performance analysis. We also provide clear recommendations on how to improve or scale product advertising on YouTube.
There is no single answer to the question of how much YouTube advertising cost, because the price per click depends on the settings chosen by the advertiser. Like other Google advertising, YouTube advertising works on the principles of auction.
Cost of YouTube advertising depends on different factors among which:
If you want to buy YouTube advertising, it is better to address specialized agency. This decision will help to avoid additional expenses and numerous problems in promotion.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
