Promotion on TikTok

Lanet CLICK specialists will make your videos go viral on TikTok
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Why more and more businessmen are creating TikTok accounts

This social network has the fastest-growing audience.

 

A new and highly effective channel for the distribution of goods


TikTok is a social network where users post short videos. If at first TikTok was fun, now it is a powerful tool for promotion. With the growth of the audience on the platform, promotion on TikTok has become very popular, and advertisers consider it a new distribution channel. In just a few seconds, you can attract a considerable number of customers if the video is trending. The main thing is to promote videos.

How Lanet CLICK's SMM managers promote TikTok

Promotion of the account involves four stages:

Strategy development

Based on the analysis of the niche, competitors, and target audience, we form the concept of promotion.

Regular content

We fill a valid or newly created account with high-quality and interesting videos.

Running an ad

We select the optimal advertising formats for your business and adjust them to the target audience.

Analytics and optimization

We conduct constant analytics and, if necessary, adjust the strategy.

How Lanet CLICK's SMM managers promote TikTok

Promotion of the account involves four stages:

Strategy development

Based on the analysis of the niche, competitors, and target audience, we form the concept of promotion.

Regular content

We fill a valid or newly created account with high-quality and interesting videos.

Running an ad

We select the optimal advertising formats for your business and adjust them to the target audience.

Analytics and optimization

We conduct constant analytics and, if necessary, adjust the strategy.

The cost of services

Base

Profile and niche analysis
Strategic planning
Creating a content plan
Scenarios
Visual development - avatar, 10 covers
More

Optimal

Profile and niche analysis
Strategic planning
Creating a content plan
Up to 3 scenarios
Visual development - avatar, 14 covers
More

Premium

Profile and niche analysis
Strategic planning
Creating a content plan
Scenarios - from 4
Visual development - avatar, from 14 covers
More

The cost of services

Base

Profile and niche analysis
Strategic planning
Creating a content plan
Scenarios
Visual development - avatar, 10 covers
More

Optimal

Profile and niche analysis
Strategic planning
Creating a content plan
Up to 3 scenarios
Visual development - avatar, 14 covers
More

Premium

Profile and niche analysis
Strategic planning
Creating a content plan
Scenarios - from 4
Visual development - avatar, from 14 covers
More

Benefits of TikTok's promotion

What the business will get:

Creating a community in a short period of time

Forming the loyalty of the target audience

Rising company recognition

Increasing the number of new customers

Growth of orders for your goods or services

The opportunity to take the position of a leader in a niche

What about a comprehensive SMM?

Order management of pages in the most popular social networks, and your business will work to the maximum

78% of people are ready to buy from a company if they had a positive experience communicating with it on social networks, and 55% learn about new brands there. This data best demonstrates the importance and necessity of SMM promotion now. If you still haven’t launched your social networks, we’ll help you!

Go to SMM

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What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are often asked

We have collected the most frequently asked questions about promotion on TikTok

What business should be promoted on TikTok?

Advertising on TikTok is a great way to promote your brand without directly incentivizing a purchase. TikTok is perfect for retail, service promotion, and personal branding in any industry. In Ukraine, there are still not many companies represented on this social network, so the competition is small, and there are high chances to bring your videos to the top and form a loyal brand audience.

How to start promoting on TikTok?

It is a misconception that it is enough to shoot a few creative videos for the success of an advertising campaign. However, for targeted advertising on TikTok to bring the desired results, you need to develop an effective promotion strategy. First, you should conduct a competitor analysis and review popular content in your niche. Then, you can start creating a content plan. Divide the content into several sections and follow the logic of posting on TikTok.

What is the cost of promotion on TikTok?

The promotion price depends on the niche, the specifics of the advertised goods or services, and the chosen type of advertising. For example, the minimum budget for an ad campaign on TikTok Ads is $50, while for ad groups, it is $20. In the setup process, you can choose the optimal payment option: per click, optimized clicks, impressions, or views. Promotion on TikTok will cost less than advertising on Instagram or YouTube.

TikTok is a social network where users publish short videos (up to 15 seconds). If in the beginning TikTok management was an amusement for youth but now it is a powerful promotional instrument. With audience growth, TikTok promotion became very popular and advertisers started to evaluate it as a new distributional channel.

 

How does TikTok account promotion work

 

How does TikTok account promotion work There is both paid promotion and free. Among free promotional methods is video creation in accordance with latest trends and using top hashtags for their classification. Providing joint live broadcasts can help to increase the number of views and recognizability. The most effective method of paid promotion is TikTok advertising.

 

Among available TikTok ads formats:

  • In-Feed Ads is similar to Instagram advertising, is shown to user when he scrolls through section «For you» on main page;
  • Branded Takeover is a full screen sponsored video which user sees just after opening application;
  • Branded Effects are different AR filters, stickers and lenses which brand creates;
  • Branded Hashtag Challenge is sponsored hashtags from TikTok Discover page. It means that brand invents a challenge and sets up advertising. Firstly advertising promotes challenge but than challenge will be promoted in more organic way thanks to people’s activity;
  • topView is similar to Branded Takeover but user will see it in 5 seconds after opening the application.

 

Who benefits from TikTok promotion

 

TikTok promotion is suitable for B2C sphere and products which will be interesting for the youth audience. Among them:

  • Mobile applications and games
  • Gadgets and accessories for them
  • Educational courses
  • Services and goods from beauty and sports sphere

Despite that there is both amusement and expert content on TikTok, this promotional channel won’t be effective for B2B field, including financial and insurance sphere.

 

Advantages of brand promotion on TikTok

 

TikTok promotion has a list of advantages:

  • An opportunity to take a leadership position. For many people TikTok is just an «amusing» platform. But there are more expert videos in the social network, experts’ consultations and other «adult» content, that’s why the earlier you start TikTok promotion, the better are the chances to beat the competitors.
  • Creating community in a short term. TikTok audience is more likely to get into the communication process with brand, leave likes and comment videos. Additionally your chances to create a loyal community that will become a brand’s advocacy are growing.
  • Audience loyalty. Smart native TikTok advertising is highly evaluated by the audience and allows increasing brand’s recognizability.

 

How much does TikTok promotion cost: 2023 price

 

It’s hard to name TikTok management price as many factors can influence it, among them: ads format, set tasks and blogger’s services price. But TikTok promotion price can be approximately calculated. There are special TikTok calculators for this. It is enough to write down the user’s name and the system will show the approximate advertising price.

 

How to order TikTok promotion

 

Promoting TikTok account, as in any other social network, involves:

  • Target audience and competitors’ analysis.
  • Creating promotional conception.
  • Creating an account or using the existing one.
  • Regular activity and content filling.
  • Setting up and running ads.
  • Providing regular analytics.
  • Strategy correcting.

 

You can promote TikTok on your own or to address the agency. But if TikTok is an absolutely new social network for you and you want to use it for attracting clients, it is better to address professionals.

 

Full cycle digital agency Lanet CLICK provides a comprehensive TikTok promotion service. SMM specialists will not only fill in the account but will precisely follow the indicators, involve audience into dialog, run ads and control its effectiveness. Along with TikTok promotion, Lanet CLICK proposes SMM promotion and a list of other services which will help to make your business profitable and successful.