Advertising in price aggregators
We are sure that you have already dealt with price aggregators regardless of whether you have an online store. Price aggregators are sites through which you can compare the offers of different sellers for the same products. At the same time, offers are beneficial for both buyers and sellers. Price aggregators are popular because of the significant savings in search time. It isn’t only the ability to buy a product cheaper. After all, if you independently search for the right product on the Internet, you can easily spend half the day and choose nothing.
These sites can significantly increase the number of contact points with the consumer. It makes the price aggregator a powerful channel of Internet marketing.
Mechanics
The operation of price comparison sites is more straightforward than it may seem. Such price aggregators are usually free to buyers, and the company that has placed the product should pay. Profits are generated by collecting payments from sellers who pay either a fixed amount for the placement of products, or the transfer of users by links from the aggregator to the pages of their stores. This mechanic is very similar to the PPC model.
A potential buyer can sort the search on such advertising aggregators by various parameters: price, manufacturer, brand, seller rating or current city.
Any company needs to register their account and download the price list of their products to start working with aggregators of advertising space.
The price list should contain the following information:
product name
product photo
product description
product price
Depending on the aggregator you choose, you need to sign a service contract. In some cases, you don't need anything, expect new transitions right away.
Advantages of placement in price aggregators
For e-commerce business owners, advertising in price aggregators is another platform to reach a potential buyer. You will have a chance to increase your profits, despite competition from other sellers.
Among the main benefits you will get when working with site aggregators for comparison are:
Instant increase in sales due to the fact that most price aggregators are highly attended.
You are dealing with hot leads interested in your product.
Relatively low cost of attracting lead.
A source of traffic with a high sales conversion.
Easy start.
There is no need to invest large sums of money.
The most significant benefit of placing on such price aggregators are products that can be selected by selecting certain characteristics (filters) of the price aggregator. This group includes household appliances, smartphones, laptops and more. The so-called emotional shopping placement may be less effective: women's accessories, cosmetics.
Site selection criteria
Now that we have understood the working principle, the question arises: "How to choose the right aggregator?". The answer is straightforward: pay attention to those aggregators that are among the first results of search results. Often, these are the most popular sites that contain detailed information about product offers.
However, before choosing a site, you need to decide on the goal. The use of large sites can be a problem for a small company with well-established logistics.
The content-targeted advertising of the online store in price aggregators is effective. Statistics show that more buyers use aggregators, and almost all buyers (95%) are looking for the best price before buying a product.
These statistics sound like a compelling argument to start using such a tool to grow your business. You can easily attract new customers and see actual results from your work.
Popular price aggregators of Ukraine
In Ukraine, there are about twenty different advertising platforms for price comparison, such as price aggregators Hotline or Vcene.ua. We recommend that you test several sites and choose the 2-3 most optimal for your product, which will provide you with a flow of sales. This way, you will not be sprayed but will immediately get a stable flow of customers.
Аccording to a study by Retail Community, you can see the ranking of the most visited price aggregators:
1. Hotline.ua
2. Price.ua
3. ek.ua
4. m.ua
Leading platforms offer the best prices and coverage for your target audience.
Conclusions about advertising on price aggregators
Placing your products or services on such sites is an additional powerful tool for attracting new customers, which is guaranteed to increase your sales. Payment is made upon the fact – you pay for the actual conversions to your site. The main advantage of such sites is that you get high-quality traffic with hot leads and high conversion rates.
However, to achieve results, you need to take into account all the features of your business, determine the final result and monitor the activities of competitors.
Price aggregators are not a panacea. It is only one of the promotion tools on the Internet which should be used in combination with others.
Why the service from Lanet CLICK and not self-placement
Our team of specialists will analyze the scale and specifics of your business and select the optimal sites for advertising.
Placement settings by Lanet CLICK include:
Automatic export of goods with prices directly to the price aggregator
It saves time spent on manual adjustment. This unloading will help you get new orders faster.
Systematic analysis of the effectiveness of advertising on each aggregator
We edit and improve advertising to get the most out of your business if necessary. We optimize your advertising campaign to maximize your profits!
Quick return on investment
Thanks to the competent setup of advertising on the sites of price aggregators, you will receive a flow of calls and already "hot" customers, which means increasing your company's profitability.
Services prices
| Service | Agency fee (UAH) | Media budget (UAH) |
|---|---|---|
| Advertising in price aggregators | from 8000 | from 20000 |
| Teaser Internet advertising | from 6000 | from 16000 |
| Reputational SERM services | from 15000 | from 1000 |
| SEO texts to order | from 600 | - |
| LSI copywriting | from 600 | - |
| Diagnosing usability issues | from 10000 | - |
| Conversion optimization to increase sales | from 10000 | - |
| Google Analytics settings | from 5000 | - |
