A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
People often and willingly buy online. So, as of the end of 2022, the level of online shopping in Ukraine was 77%. At the same time, there is high competition in the field of e-commerce.
In order not to get lost among hundreds of thousands of other online stores, it is necessary to engage in promotion. Promotion will help to take leadership positions and, among other things, will ensure the growth of customer loyalty and the opportunity to promote new products and services.
Covers external and internal optimization of the site to make it user-friendly and visible to robots.
It involves setting up and running effective ads that link to your site.
Posting data about products from the online store on special sites (Hotline, Price.ua, etc.).
It covers such activities as managing social media pages, setting up targeted advertising, launching remarketing, etc.
Determines the formation of a client base of contacts and the regular sending of thematic e-mails to users.
Promotion of the online store will help:
Search optimization is a set of actions aimed at promoting a web resource on the Internet. It helps to take top positions in Google. As a result, the popularity of the brand grows, the target audience expands, and the number of sales increases.
SEO at Lanet CLICK is handled by experienced specialists who have more than a hundred successful search engine optimization projects to their credit. If you want to join companies that have significantly improved their business performance thanks to promotion, order SEO from us.
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We have collected frequently asked questions about the promotion of the online store
Preliminary work on site optimization takes up to two weeks. The timing of internal optimization depends on the size of the site, the number of errors that need to be eliminated, and the budget for promotion. The entire process can take from a month to six months. Order an individual consultation to learn about the details and find the optimal solution for your project!
The cost of the service depends on the volume and types of work (link building, targeted advertising, copywriting - that is, creating unique content for the site, SMM and PR, placement on aggregator sites and bulletin boards), and on the level of competition in the niche and other factors. Order a callback or an individual consultation to learn more about the service!
First, you need to conduct an SEO audit of your site and analyze the resources of competitors in your niche, then determine a promotion strategy, collect a semantic core and develop a competent site structure. It is the basis for further effective promotion on the Internet. Order an individual consultation with our specialists to find out more!
Online stores are getting more popular in the last several years. It is connected with the growing interest of the population in online shopping. You can find anything you need on the Internet and you don’t even need to go out of the apartment, the courier can deliver everything exactly to the apartment. The business began to go online or be created online from scratch. And most people realize that it is a great method to get a profit. But after creating an online store you’ll see that there are not so many buyers, demand is low, and the expected profit is absent. But business promotion on the Internet can change this situation.
Each store has its method and sometimes even several. But you should take into consideration that corporate websites’ and online stores’ promotion differs. Maybe only by cutting and trying the method, you will be able to find the one that will help to sell and promote goods on the Internet.
Online store creation and promotion require preparatory work. In particular, firstly we create a promotion plan, then create a website according to the plan and after — run it and get a fast result. Don’t forget to analyze the competitors in your product niche, choose those categories that will provide the desired level of payback at the beginning.
A price comparison site is a catalog website where a lot of sellers are presented and the buyers can compare prices, check reputations, and look for goods in the catalog. Such websites are the leaders in search engine results. It is foolish to compete with them because they are not your direct competitors, it is better to cooperate with them. Placing your goods on such platforms can work as a good online store promotion. You can include bulletin boards in this category. They are more suitable for small businesses because the process of adding goods to the catalog and updating the availability of goods can be difficult. If you are promoting an online store by yourself, try this method first of all.
Online store optimization differs from using the same instrument on websites that are not connected with sales. Here is some advice:
Online store contextual advertising is one of the most important promotional methods. Remember that key positions on search engine results are occupied with advertising. You just need to use this element as well. To set up contextual advertising, you, most likely, will need the help of a professional, that’s why everything is not so clear. It will increase the online store promotion price because except for the advertising budget you will need to pay for the services of a professional.. Or you can order a comprehensive online store promotion in Kyiv and Ukraine as there are a lot of digital companies on the market.
As you can see, there are a lot of instruments, you should try each and see what results will give its implementation. Individual online store promotion is not a difficult case.
If the advertising budget is limited and you have a new online store, you can create a promotion strategy and implement it. You can attract a company that is engaged in the promotion if you are ready to pay for its services. In the first and second cases it is important to remember that the best advertising for an online store is not the one that is the most pricey but the one that will provide the biggest number of sales and thus is the most effective.