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10 May, 2023

Artificial intelligence in marketing

As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, it has been used for a...
02 May, 2023

Will AI replace copywriters

With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with AI were published on the network...
13 January, 2023

How to collect an audience for targeting

If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your targeted ads aren’t working. Collecting an...
11 January, 2023

How to improve the effectiveness of contextual advertising

PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips...
06 January, 2023

Influence of external links on website promotion

There are two types of linking: internal and external. Both affect SEO. What factors influence link quality, how to assess link mass, and why natural linking...
04 January, 2023

How to use H1-H6 headings for SEO benefits

If you blog on the site not only for image purposes but also for promotion on the Internet, you need to pay due attention to the...
30 December, 2022

The hreflang attribute for a multilingual site

While promoting sites in several regions and attracting users from different countries, SEO specialists face several specific problems. One of the most common among them is...
27 December, 2022

How to optimize images for a website

Visual content is more than just a pretty picture. Without it, SEO can lose a lot. And that’s why. Is it important to optimize images Due...
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