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Meta’s advertising system divides all content into three key groups: products and services that are completely prohibited from being advertised, categories subject to strict restrictions, and permitted offerings. The specialists at Lanet CLICK have taken an in-depth look at what cannot be advertised on Instagram in 2026 under the latest updates to Meta’s official policy,…

Two targeted advertising packages may cost the same but offer businesses completely different opportunities. One package may provide enough creatives only to launch a campaign, while another may offer more formats and room for testing advertising hypotheses. Therefore, when choosing a package, it is important to look not only at the price but also at…

CTR helps determine whether ads and organic search results attract the attention of potential customers. But what is CTR in practice, and does a high click-through rate mean that a business will generate more sales? Not necessarily, as users may click a link but fail to find the offer they are looking for or take…

On August 17, 2026, Google updated the bidding logic for campaigns that operate based on target metrics. The goal of the Google Ads update is to make advertising campaign results more predictable, even when an advertiser changes the budget. It can have a real impact on the cost per conversion in many accounts. Specialists from…

What if an advertising campaign could find new customers on its own, create more relevant ads, and optimize its performance? This is exactly the direction Google is gradually moving toward by actively integrating artificial intelligence into its advertising platform. One of the latest automation tools is AI Max for Search campaigns, which helps use the…

Clicked a link but saw a 404 Not Found message instead of the page you expected? This is one of the most common HTTP error codes. In this article, we'll explain what the 404 Not Found error means, why it occurs, how it affects SEO and indexing, and how to quickly identify and fix these…