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What if an advertising campaign could find new customers on its own, create more relevant ads, and optimize its performance? This is exactly the direction Google is gradually moving toward by actively integrating artificial intelligence into its advertising platform. One of the latest automation tools is AI Max for Search campaigns, which helps use the…

Clicked a link but saw a 404 Not Found message instead of the page you expected? This is one of the most common HTTP error codes. In this article, we'll explain what the 404 Not Found error means, why it occurs, how it affects SEO and indexing, and how to quickly identify and fix these…

Every day, businesses spend thousands of hryvnias on advertising, but a significant share of campaigns fails to deliver the expected results because of weak creatives. Even a high-quality product and precisely targeted advertising will not work if the ad fails to capture the user's attention within the first few seconds. The winner is not the…

For digital companies, being included in professional rankings is an opportunity to demonstrate team expertise and confirm the success of implemented marketing solutions. The agency Lanet CLICK took 8th place in the SMM agency ranking of Ukraine 2025 by IT Rating UA. This achievement confirms the high level of the team, the quality of implemented…

Indexing directly affects a website’s visibility in Google and, consequently, its SEO traffic, leads, and sales. If pages are not included in the index or suddenly disappear from search results, a website can lose a significant share of its organic traffic in just a few days. Website owners often notice that new articles are not…

In the modern digital marketing landscape, contextual advertising is a powerful tool for businesses. However, every advertiser may encounter a situation where Google Ads suspends an account. In 2025, Google suspended 24.9 million accounts due to various violations. Such sanctions can cause direct financial losses, disrupt marketing plans and sales operations. However, you should not…