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An advertising budget can be spent quickly without delivering any results. Often, the reason for this is the wrong choice of a specialist who works without a clear strategy and analytics. Under such conditions, targeted advertising does not bring the expected leads and sales. Therefore, to avoid a useless "drain" of funds, it is important…

The IAB Ukraine Association has published the annual Digital Rating IAB 2025, which also includes Lanet CLICK. Having demonstrated strong results, the agency was immediately included in two rating lists, taking 9th place in the category where SMM services were evaluated, and 11th place in performance. This result confirms the company's stable position in the…

Demand for goods and services on the Internet rarely remains stable throughout the year. User interest changes at different times, which affects website traffic and sales. Therefore, it is important for businesses to understand what seasonality is, how it manifests itself in search, and what types of demand exist in different niches. In this article,…

Digital agency Lanet CLICK has been awarded Google Premier Partner 2026 status – the highest level of partnership in the Google Partners program. This confirms the team’s expertise in working with Google Ads and consistently strong results in clients’ advertising campaigns. This status is awarded only to the most effective agencies that are among a…

In 2026, trending hashtags on TikTok remain an effective tool for organic promotion, helping brands and content creators quickly reach an audience and stay visible among millions of videos. Let's look at effective trending tools, analytics methods, and specific hashtag examples, as well as offer a strategy that you can apply to grow your business…

Today, artificial intelligence is an intermediary between the user and the site. Chatbots, AI search, and generative answers use the content of web resources to generate results for people. That is why new tools for interacting with AI are emerging, one of which is the LLMS.txt file. This is a special text document that helps…