Blog

Indexing directly affects a website’s visibility in Google and, consequently, its SEO traffic, leads, and sales. If pages are not included in the index or suddenly disappear from search results, a website can lose a significant share of its organic traffic in just a few days. Website owners often notice that new articles are not…

In the modern digital marketing landscape, contextual advertising is a powerful tool for businesses. However, every advertiser may encounter a situation where Google Ads suspends an account. In 2025, Google suspended 24.9 million accounts due to various violations. Such sanctions can cause direct financial losses, disrupt marketing plans and sales operations. However, you should not…

Lanet CLICK agency ranked 10th place in the ranking of the most successful companies in the field of SEO promotion in 2025 according to the independent platform IT Rating UA. This annual study brings together Ukraine’s leading digital agencies and is one of the key benchmarks for businesses looking for contractors in the field of…

An advertising budget can be spent quickly without delivering any results. Often, the reason for this is the wrong choice of a specialist who works without a clear strategy and analytics. Under such conditions, targeted advertising does not bring the expected leads and sales. Therefore, to avoid a useless "drain" of funds, it is important…

The IAB Ukraine Association has published the annual Digital Rating IAB 2025, which also includes Lanet CLICK. Having demonstrated strong results, the agency was immediately included in two rating lists, taking 9th place in the category where SMM services were evaluated, and 11th place in performance. This result confirms the company's stable position in the…

Demand for goods and services on the Internet rarely remains stable throughout the year. User interest changes at different times, which affects website traffic and sales. Therefore, it is important for businesses to understand what seasonality is, how it manifests itself in search, and what types of demand exist in different niches. In this article,…