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A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
Search advertising
We will set up search advertising on Google for quick sales of your goods or services
What is the benefit of search advertising
The main feature is that ads are shown to the target audience
Search advertising is one of the most effective types of Internet advertising, as the subject of displayed advertising messages is maximally in line with the user’s current interests. That is, your ad will be seen by people looking for the goods or services you offer.
Stages of creating a search advertisement
Setting up and launching this type of Internet advertising involves the following stages:
Analysis of business and competitors
Study of the company's features, its advantages, and its target audience, as well as the niche.
Development of a placement strategy
Highlighting the goals for the advertising campaign and the indicators by which the result of its implementation will be evaluated.
Creation of advertising campaigns
Defining the semantic core, adding UTM tags, setting bids, budgets, etc.
Advertising optimization
Analysis of the indicators' achievements that were indicated earlier and improvement of the advertising campaign's effectiveness.
Stages of creating a search advertisement
Setting up and launching this type of Internet advertising involves the following stages:
Analysis of business and competitors
Study of the company's features, its advantages, and its target audience, as well as the niche.
Development of a placement strategy
Highlighting the goals for the advertising campaign and the indicators by which the result of its implementation will be evaluated.
Creation of advertising campaigns
Defining the semantic core, adding UTM tags, setting bids, budgets, etc.
Advertising optimization
Analysis of the indicators' achievements that were indicated earlier and improvement of the advertising campaign's effectiveness.
Tariff
Search advertising
What search advertising gives
Ads in search results have the following advantages:
Rapid sales promotion
Demonstration of the target audience
Creating demand for the product
Effective niche branding
Quality traffic to the website
Detailed campaign analytics
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Why your business needs PPC
Order Google advertising so that as many people as possible learn about your company
To achieve better results, we recommend using multiple PPC destinations. Advertisements are shown to users in response to their queries in search engine results. Thanks to this, their efficiency is extremely high. In addition, contextual advertising can be launched quickly and customized according to your budget.
Go to PPCReviews
What client companies say about us
During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.
- Funduk.Ua
During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.
- Kovalska Invest LLC
During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!
- JSC Oschadbank
The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.
- Lanet Network LTD
The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.
- IntergalBudInvest
We are often asked
Collected frequently asked questions about search advertising
What is search advertising?
Search advertising is a type of advertisement displayed on search engines. They make it possible to accurately concentrate information in response to a user's request. At the same time, not only the ranking results of sites but also advertisements appear in the publication. Search advertising on the Internet is one of the most effective since the subject of the ads corresponds to the current interests of the user.
Why do you need search advertising?
Advertising in search results is aimed at increasing sales. The majority of user requests to purchase goods or services are transactional, that is, users are ready to become buyers. Also, search advertising allows you to use indirect targeting, singling out a narrow group of consumers of interrelated products. It allows you to demonstrate a new product on the market and create demand for it.
How does online search advertising work?
Google ads are configured to show certain queries. If the user's request matches the phrases or words that were used to adjust the ad, it is displayed to the user. The user can then follow the search ad to the website to take a targeted action, such as buying a product or service.
Who is suitable for search advertising?
Search engine advertising is suitable for businesses of all sizes that have a website and want to attract more customers and increase sales. Search engine advertising will be useful for both a small online store and a large corporation.
How to order advertising on Google?
To order effective Google search advertising in the Lanet CLICK digital agency, call or write to us. You can also leave your contact information in the feedback form on the website, and we will call you. Our manager will clarify the necessary details (type of business, advertising goal, possible media budget, etc.) and prepare a commercial proposal for you.
Search advertising is a type of contextual advertising that allows advertisers to place their ads in search engine results. A special feature is that the advertisements that are displayed are determined taking into account the user’s search query. Search advertising on the Internet is one of the most effective since the subject of the advertisements corresponds to the current interests of the user.
Payment for Google search advertising can be based on different principles: the number of impressions of the advertising message, clicks by users of the search engine, and the auction principle of keywords.
Why search engine advertising is so popular
Advantages of search advertising on the Internet:
- Stimulating sales in a short time. Advertising based on search queries is aimed at the direct interest (direct targeting) of the consumer. Most of the queries that users enter into search engines are transactional in nature, which means that these people are very likely ready to make a purchase. Demand for a specific product or service immediately increases from the moment an advertising campaign starts, and after the end of search advertising, it decreases almost instantly.
- Demand generation. Advertising in search engines allows you to apply indirect targeting, directing attention to a specific group of consumers who are interested in certain interrelated services or goods. This becomes relevant for creating demand for new products that have just gained popularity in the market.
- Increasing the popularity of the brand. Search advertising helps to expand the audience and increase brand awareness, even if users do not make an immediate purchase but see an ad in the search results.
- Cost effectiveness. Since payment is made only for actual impressions or clicks, site search advertising ensures the efficient use of the advertising budget.
- Analysis and optimization. Google search advertising results are easy to track and analyze. This allows you to improve your campaigns based on information about which keywords or messages are most engaging with your audience.
Why should you order search advertising settings from Lanet CLICK
Setting up search advertising in a digital agency has several important advantages:
- Expert competence. Our team includes specialists who know how to work with search engines. Therefore, they will ensure the optimal setting of Google Ads search advertising.
- Strategic approach. Our specialists develop a comprehensive strategy for launching search advertising, taking into account the business goals and the client’s audience.
- Effective budget control. PPC specialists optimize advertising costs and determine the most effective strategies, minimizing costs.
- Time efficiency. By ordering Google advertising from us, you can save time and focus on other aspects of your business.
Order Google’s advertising settings today.