How does Google Shopping advertising work
Modern buyer doesn’t like to spend a lot of time on searching and comparing goods, wants to get the answer on request as fast as possible opening a minimum of tabs and not following sites once again, especially while surfing on the phone. Your task is to make advertisement maximum visible, main information about it maximum affordable and the process of buying and payment maximum easy and fast. And one of the effective instruments for it — advertising of goods in Google.
Google Shopping allows buyers to quickly find products on necessary request and compare prices from different sellers not visiting advertiser’s site. Google Shopping advertisements are shown in other Google services, thus giving sellers wide opportunities for advertisements of their goods.
Advertising cards of Google Shopping goods have textual description, product photographs and its cost, and link to the good on the website of online store and its name. Thus, advertisement is visual and the buyer gets an opportunity to get quickly acquainted with goods and seller gets an opportunity to attract more buyers.
Google Shopping advertising is actually contextual advertising which is displayed at the top or on the side of search results in a form of circle photo gallery of goods with description. In any case the user will see you good on the first screen which increases the chances of buying. The most effective type of advertising with typical retail products in Google Shopping is called a shopping campaign.
Setting up a shopping campaign doesn’t require using keywords and advertisements are formed based on data about good (feed). For successful work in Google Shopping, it is necessary to set up Google Merchant to configure shopping advertising.
The algorithm of launching a shopping campaign is as follows:
- creating an account and setting up Merchant Center;
- connecting account with Google advertising account;
- downloading goods’ feeds to Merchant Center — files with full description about goods;
- automatic downloading of data for ads from feeds;
- advertising is shown to the user according to his request.
Whom will suit on Google Shopping advertising
Smart Google Shopping advertising allows you quickly and efficiently optimize advertisements, do more in less time. To set it up, you only need to specify the purpose of advertising and budget, and a smart campaign will take of the rest. Such commercial advertising is optimal for businesses with a small budget and a lack of manpower and time to monitor the trading campaign.
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Advantages of advertising on Google Shopping
huge outreach — advertisements are shown in dozens of Google services: Shopping, Search, Images, Partner Sites etc.
Google Shopping goods’ advertising more noticeable against other ads and not yet familiar to the eye;
advertisements are targeted on target audience a priori interested in the product;
low competition — not everyone is ready to try the new format;
maximum comfort for the buyer — minimum of actions during choosing goods;
easy of managing Google shopping campaign — the algorithm itself decides when to show ads, and does it in the best way;
easy to compete if you have a profitable price proposition;
availability of comments that helps the user to make decisions;
pay per click is lower than buying contextual advertising.
So with minor time and money expenses on shopping campaign you sell more goods. Nevertheless, the service has some disadvantages, in particular prohibition of promotion of some goods, severe rules in relation to online stores up to closing access to the service for individual clients.
Types of shopping advertisements
There are three types of shopping advertisements on Google Shopping:
Typical shopping advertisement of product.It is generated based on data about downloaded goods. It contains photo and product name, name of company or brand, product price and its rating.
Showcases of products. It allows showing in one advertisement several products. To create such type of advertisement you need to gather products in groups on your own.
Local advertisements on catalogs. It is displaying advertising in physical shops in order to attract buyers to offline shop. It is also proposed an instrument for analysis the number of users, who came to the shop after advertising.
How to order shopping advertising on Google Shopping
You can save your precious time and order Google Shopping advertising at Lanet CLICK digital agency. Then setting up Google Merchant, setting up a shopping campaign and its running it will be entirely the responsibility of our PPC specialists, and all you have to do is to control the process and count sales.
How much does Google Shopping advertising cost
The price of Google Shopping advertising depends on such factors: language version of the site, bid per click, region of displaying, competition and product niche. Leave request for service to find out the price of such advertising and get acquainted with details of cooperation. We will be happy to help you to achieve set goals!