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Display advertising

What is display advertising? Display advertising is effective information in text, sound or image form which is aimed at attracting attention in order to wake up or increase the interest of potential client.

 

Main advantages of display advertising

 
1 informativeness is higher comparing to texts;

2 provides precise targeting;

3 influence with the help of emotions;

4 covers a wide audience.

How does display advertising work


People spend several seconds on viewing and estimating message as the information is assimilated at the subconscious level. If the user didn’t follow the link, there is a chance that if he sees the same information once again, he will be interested in it. It is called the Baader-Meinhof phenomenon in psychology. It means that recently gained information which appears again is received as extremely frequently repeated. It is just a frequency illusion, it is subjective, but at the same time it increases brand or separate good recognizability. Moreover, in case of option choosing, the buyer is likely to choose that good or service with which he is acquainted with.

Display advertising: examples

Display advertising is a universal instrument which works on a long term perspective.

Display advertising services will help to:

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  • enter the market and declare yourself;
  • be in trend and thus increase recognizability and traffic of your resource;
  • form demand and beat competitors.

The aim of display Internet-advertising is to interest and be remembered and as a consequence — to sell. It has an amusing character, and is associated with cartoon watching or fascinating game. Its main feature is spectacularness. People are used that something is being imposed on them, that’s why marketing specialists need to keep their ear to the ground, follow the latest trends and check the efficiency of old well-known methods.

Quality display advertising campaign includes such stages:


Display and contextual advertising on the Internet are the most popular and effective promotional instruments. If the calculations of marketing experts are right, target audience won’t pass by without noticing the addressed message. It is a planned and resultive process.

Placing display advertising on the Internet should follow such rules:


  1. Each project should have an idea and precise plan of its realization.
  2. It is important to follow the actions of other market players and rather not to borrow or copy but create unique product.
  3. It is better not to save money by doing everything on your own, especially if you don’t have at least the basic level of skills and abilities and most of all — the realization of how to fulfill the planned.
  4. Display advertising on the website has its own lifetime and when it comes to an end, the coefficient of efficiency begins to lower extremely. This inevitable moment should be planned ahead and the «engine of sales» or the platform of its placing should be changed on time.

Contextual display advertising communicates with users who have representation of good or service, the main goal — direct sales. First of all you are informed about the product and then it is sold to you. For well recognized brand both strategies work in parallel ways. Contextual display advertising reaches about 90% of Internet users that’s why it is hard to overestimate its influence on Internet users.

There are such types of display advertising on the Internet:

Banners

Banners are most often animated, always bright and noticeable graphic blocks that aren’t connected to the platform’s topic

Textual and graphic blocks

Textual and graphic blocks are usually without animation and their topic coincides with website’s topic, that’s why they look more suitable and casually, inspire confidence.

Video

Video is implemented into popular video content, there is an option to disconnect it after several seconds of watching.

Branding

The page is designed in recognizable style of the client company and that looks fascinating but quite pricey.

Banner media advertising is the most popular and the most traditional option and doesn’t involve significant financial infusions. Now it is hard to find a website without banners and that means that this type of goods and services promotion successfully passed the test of time.

Types of banner display advertising

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  1. Standard. In this case banner sizes for contextual advertising are fixed and placed in separate, special allotted blocks on the page.
  2.  
  3. Interactive. The classics of the genre — flash-animation with different special effects.
  4.     
  5. Imitation. Teasers that pop up remind messages in social media that’s why they are accepted individually and mostly positive.

The formats of display ads can be static and dynamic. You have nearly two seconds to get the attention and arouse the user’s interest. If the website’s data will be downloaded longer — it will only scare off the user, that’s why it is important to take into account all nuances, including technical. Banners can not be displayed because of implemented into browser blockers and that should be taken into consideration too. You should not forget about banner blindness as well, when because of huge amount or uniformity of messages they stop to attract attention and stay unnoticeable.

Main features of effective banners:

1 they are easily read and well remembered;
2 they look harmonically and cause emotions;
3 after click you get into a specific page;
4 they have an instinctively noticeable call to action.

You can order display advertising by contacting Lanet CLICK digital agency. By trusting display advertising to professionals, you will protect yourself from amateur mistakes while saving time and money. Now display advertising on Google Ads is very popular and you can set up its parameters on your own or use qualified help of experienced narrow profiled PPC-specialists. There are other platforms for media advertising as well and we will help to choose the most suitable taking into account the features of the task. The price of display advertising depends on the difficulty of separate project, discussed individually and is formed based on the client's needs and wishes. We guarantee return on all efforts and used resources as our main goal is the best result of all possible.

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