Local SEO promotion:
why it's important
Google Maps is a service of the American company Google, which, in response to a user's request, provides a list of nearby companies. For example, if a user searches for a beauty salon nearby, a shortlist of nearby salons with a map will immediately appear in the search engine. Clicking on «More Companies» will open Google Maps, where there will be more companies providing beauty services.
If your business is not on Google Maps, you lose potential customers. Therefore, it is important not to ignore the promotion on Google Maps.
Benefits of promoting on Google Maps
In addition to increasing the number of potential customers, additional traffic, and sales of goods or services, promotion on Google Maps has other benefits..
Local site promotion on Google Maps increases business visibility. A properly configured card with photos attracts the users' attention and «sells» your services.
Improving the company's reputation
Google Maps lets you communicate with your target audience. You can respond to customer feedback. In case of negatives, you will be able to learn the details immediately and influence the situation. In addition, by responding to feedback on behalf of the company, you will show the brand's openness to dialogue.
The loyalty of potential customers
On Google Maps, people can read reviews from real visitors and customers. It will increase their trust and loyalty to your company.
Google My Business:
Optimization and Management
To use a promotion on Google Maps and appear in the service, you need to have a Google business profile. You have to create it in Google My Business.
Google My Business is an opportunity to add business data to Google. Here is all the necessary information for the user. All the information you add to your profile will appear in Google search and Google Maps.
Order a callback
Promotion stages on Google Maps
If you need promotion on the maps, contact the digital agency Lanet CLICK. Experts will promote Google Maps in stages, including local SEO promotion.
Analysis of local competitors
Work on promotion begins with the analysis of local companies in your niche, in particular, specialists perform SEO audit.
SEO analysis of competitors will allow:
1. Comprehensively analyze the market.
2. Repeat the success story of your competitors.
3. Build a semantic core with effective keywords for the name and description of the company.
Adding a Google My Business Account
After these steps, you'll need to create a Google My Business profile. It is due to the account registration in Google. It is due to the registration of the account in Google.
Filling out a company card
After that, you need to start filling in the information about the company: name, brief description, hours of operation, photos, address, the field of activity, etc.
Google Maps account optimization
Google My Business promotion involves the proper setup and optimization of the card with all the information about your business. It will allow your company to get to the top of the organic search results.
In addition, if you do not have a website, then if necessary, experts from the digital agency Lanet CLICK will create it. Depending on the client's wishes, the specialist can develop the site structure through Google My Business or another platform.
Update and add company publications
It is necessary to update the information in time. For example, if your business hours have changed, make changes to Google My Business. It will help you avoid situations where the customer came to your establishment when it was closed.
For which business niches
is a promotion in Google Maps relevant
Presence in this service is important for:
- catering establishments — cafes and restaurants;
- beauty salons;
- private clinics;
- offline stores;
- private schools;
- fitness clubs;
- shopping and entertainment centers;
- hotels and hostels;
- car repair stations, etc.
If you have not presented your business in the service or your profile is not optimized, contact the digital agency Lanet CLICK. Also, the agency's specialists can promote your site. SEO includes external, internal, and content optimization.