Advertising on Facebook

Potential buyers will definitely see your ads because Facebook allows you to customize ads specifically for the target audience
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Why businesses need Facebook advertising

The social network site is among the three most popular in Ukraine*


Facebook allows you to adjust advertising with a small budget to the target audience

Advertising on Facebook is an important tool for promoting brands, products, and services. A feature of the social network is the ability to customize creative, multi-format advertisements specifically for your target audience. Along with this, the Facebook team is constantly improving its marketing tools. This makes advertising extremely effective.


*according to Kantar Ukraine research conducted in July 2022

Key features of Facebook advertising

Placing ads on Facebook has a number of characteristics:

Optimal value

Acceptable price of advertising compared to other campaigns in search engines.

Multiformat advertising

The ability to choose the format of the ad, which increases its effectiveness.

Variability of payment

Availability of different calculation methods depending on the goals of the advertiser.

Focus on the target audience

The possibility of the most precise adjustment of advertising to the target audience.

The cost of services


Media planning
Help in setting up access
Account audit
Basic setup of Google Analytics, Facebook Pixel
Advertising campaigns – up to 3
Advertisements – up to 15
Writing ad texts – up to 3
Development of basic static graphics – up to 3
Performance monitoring and optimization
Preparation of monthly reports
Preparation of reporting for the interim period
The minimum term is 3 months
Animation of static graphic elements
Basic design and content of the page


Media planning
Help in setting up access
Account audit
Basic design and content of the page – 2-3 posts
Basic setup of Google Analytics and Facebook Pixel
Advertising campaigns – up to 5
Advertisements – up to 25
Writing ad texts – up to 10
Development of basic static graphics – up to 10
Animation of static graphic elements – up to 2
Performance monitoring and optimization
Preparation of monthly reports
Preparation of reporting for the interim period
The minimum term is 3 months


Media planning
Help in setting up access
Account audit
Basic design and content of the page – 2-3 posts
Basic setup of Google Analytics and Facebook Pixel
Advertising campaigns – selected individually
Advertisements – selected individually
Writing ad texts – selected individually
The development of basic static graphics – selected individually
Animation of static graphic elements – selected individually
Performance monitoring and optimization
Preparation of monthly reports
Preparation of reporting for the interim period
The minimum term is 3 months

What are the advantages of advertising for business

Features of advertising on Facebook:

Multiformat ads, which increases their effectiveness

The most accurate adjustment of advertising to the target audience

Availability of several payment options depending on the goals of the advertiser

Acceptable cost of ads, compared to other types of advertising

The ability to reach a large number of users in different regions

The presence of detailed statistics allows you to optimize advertising

Why complex targeting will be useful for business

Order targeted advertising from Lanet CLICK

Targeted advertising on social networks is one of the tools for promoting brands, products, or services. The peculiarity of targeting is that ads are shown only to the target audience that is interested in your offer. Lanet CLICK specialists set up targeted advertising on Facebook, Instagram, and LinkedIn.

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What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are often asked

We have collected the most frequently asked questions about advertising on Facebook

Who needs advertising on Facebook?

Promotion on social networks today is an integral part of the marketing strategy for effective advertising of various companies and brands. Among all possible methods, which include advertising on Instagram and other social networks, promotion on Facebook is suitable for almost any type of business – both B2B and B2C companies specializing in different types of activities.

How does Facebook advertising work?

Targeted advertising on Facebook is characterized by the ability to select the audience for displaying ads as accurately as possible, choosing among all users those who will be most interested in the offer. This social network has extensive settings to create the most accurate advertising to work with the most interested target audience with high efficiency.

What determines the cost of advertising on Facebook?

Advertising on Facebook works on the principle of an auction, so the cost of this service depends on the customer's budget, and the price per result depends on the chosen bidding strategy. In this social network, it is possible to independently choose the amount that the customer is ready to allocate for promotion, starting from the minimum budget and constantly increasing it. The final cost of targeted advertising on Facebook consists of two components – the total cost and the price per result.

Реклама в Facebook 

Today, there are many different ways to promote companies that sell services and goods. Among all their diversity, one of the most effective methods is various types of targeted advertising on social networks.


Social networks have ceased to be exclusively a platform for communication with friends and have become an excellent platform for promoting and developing business. By properly using the opportunities of social networks, you can significantly increase sales, attract new customers, improve brand awareness and increase the level of trust in network users.


In turn, each of the most popular platforms now has its distinctive features, which an experienced specialist skillfully uses to achieve the best results in brand promotion. In particular, targeted advertising on Facebook is a personalized tool that aims to interact with the target audience and has many significant benefits. This social network is one of the undisputed leaders among all such platforms in Ukraine.


How do Facebook ads work


Targeted advertising on Facebook opens up many business opportunities, but this requires a proper setup procedure. First of all, it is necessary to understand the basic principles of its work.


Thus, the advertising campaign on the social network involves placing ads using Ads manager — Facebook advertising cabinet. First, you need to create this cabinet and a new business page if necessary. This account will be used to target potential customers from the ads placed.


Next, you need to make settings for the advertising campaign, taking into account the specifics of the business. This approach will make Facebook advertising the most effective tool for promoting your business. This functionality of the Facebook advertising cabinet allows you to show the created ads to not all users. Advertising will be available to users who are interested in similar services and products and who may be interested in your offer. To avoid missing any important details at this stage, you should seek professional help. The specialist will make settings as precise as possible according to your requirements and expectations.


Who should advertise on Facebook


To understand whether it is worth ordering advertising on Facebook for your business, you should understand the specifics of this method of promotion. It will fit you and show great results if your specialization is in one of the following niches:

  • conducting various training, thematic seminars, and training courses that require audience gathering;
  • services (applies to almost all possible types); conducting concerts on any subject and similar events;
  • different offline points of sale (all kinds of shops, beauty salons, garages, car washes, catering establishments, etc.) that seek to increase their attendance;
  • sale of goods aimed mainly at “female” audiences — it can be clothing, shoes, accessories, cosmetics, etc.


Also, note that targeted advertising on Facebook is an ideal method to increase the recognition of a company name, brand, or trademark, which will constantly appear before the eyes of potential customers. In addition, setting up advertising on Facebook is ideal for those business niches, the demand for which is low in search engines, while in social networks is high enough.


Facebook Ads Features


Advertising on Facebook has key features that distinguish it from promotion on Facebook:

  • Higher probability of new customers due to less competition.
  • Reasonable cost of advertising compared with campaigns in some search engines.
  • The ability to most accurate settings for ads with knowledge of your target audience and distinguishing it among all users.
  • Multiformat advertising, which increases its final effectiveness.
  • Several payment options that depend on the advertiser’s goals.


Types of Facebook advertising


Advertising on Facebook has several main varieties:

  • advertising image format;
  • video advertising;
  • dynamic creativity;
  • carousel with advertising images;
  • slide show; selection of goods from the company’s catalog;
  • Stories — full-screen content;
  • interactive format;
  • ads with a link to Messenger.


The best of the proposed advertising options for your business is determined by a specialist individually.


How much does Facebook advertising cost?


Before launching an advertising campaign on Facebook, every business owner wants to determine the profitability of its implementation. In turn, for a detailed study of the financial side of the issue, it is necessary to understand how much advertising on Facebook costs and what benefits it can bring in the future.


The cost of advertising on Facebook is formed based on several important factors. The final price of such service consists of two main parts: one-time payment for setting up advertising and paying Facebook for showing the ad to be advertised. To find out the approximate price for such a service in Kyiv or another city in Ukraine, you can consult with the manager and discuss all the details that interest you. In addition to Facebook advertising campaigns, our specialists also set up advertising on Instagram, which will enhance the effect and significantly increase sales.


How to order advertising on Facebook


If you have decided to launch your advertising campaign on Facebook but do not know where to start, experienced specialists of our digital agency in Kyiv will come to your aid! All you need to do is leave your contact details in a field on this page and wait for feedback from the manager, or contact the specialists at the contact numbers listed on the site.