Mobile application advertising
It is hard to imagine a modern person without a smartphone. The Internet information space captivated almost every user. We search for information in search engines and install dozens of applications on our gadgets that facilitate lives. If you have already created a mobile application and still do not have the desired result, or you are just planning to create it, contact our specialists for help. They will help you promote the mobile application and make it as effective as possible.
What is mobile app advertising?
Mobile application advertising is a type of contextual advertising which aims to encourage the user to install or interact with your mobile application. It is placed both in the search network and in the media. This type of contextual advertising includes a prerequisite. You need to place a link to your application or the installation file. It depends on the purpose of the advertisement.
The following tools are used to promote mobile applications:
- mobile application promotion on iOS and Android;
- publication of materials in the media;
- advertising mobile applications in Google Adwords;
- advertising on Facebook and Instagram.
You can order the mobile application promotion for your business from us. We have a lot of positive feedback from grateful customers about the successful work.
Definition of the advertising purpose
If you want to make money from mobile app advertising and make it as effective as possible, you need to set the right goals for an advertising campaign for your mobile app.
It can be:
- increasing the number of application downloads;
- encouraging users to interact with the app;
- advertising applications in other applications.
Most often, the goal is to increase the number of application downloads. To do this, the type of campaign "Installing a mobile application" is ideal. Promotion in the Play Store depends on the number of downloads. The more downloads of your application, the higher the chance of increasing its rating in the application store. You can use the search network and the Google Display Network (including YouTube) to achieve this goal. Another advantage of this type of advertising is that you promote the application page directly, and your ads appear only on compatible devices.
If you want users to interact more often with your application, choose ads on the search network or Google Display Network campaigns that focus on interacting with applications. It may be remarketing to users who have downloaded the application but rarely use it.
There are the following types of ads for mobile application marketing:
text mobile ads;
graphic mobile ads;
application advertising (or click-to-download ads).
Important: You need to link your Google AdWords and Google Play accounts to make them easier to set up. It will give you access to automatically created remarketing lists in the app store (AdWords for Android).
An important component of success is the interest of the app owner. If he is interested in the project's success and ready to provide the necessary materials (different formats of banners, videos, photos), then specialists have the opportunity to experiment, analyze, optimize and identify the most conversion formats. Everyone knows that project success depends on the coherence of work.
To implement the desired results, you should follow the plan to launch a mobile application advertising campaign:
1. Launch mobile app advertising on iOS and Android in Google Ads.
2. YouTube iOS and Android video advertising in Google Ads.
3. Advertising mobile application for iOS and Android on Facebook.
4. Video advertising for mobile applications on iOS and Android on Facebook.
5. Remarketing of iOS and Android on Facebook.
6. Advertising of the mobile application on iOS in the iAD system.
7. Featuring the Android mobile application on the main page of YandexStore.
How to promote a mobile application when the budget is limited?
Most customers who order the mobile application promotion service have already tried to advertise it themselves. It usually ends in budget loss and despair as a result. You will be pleasantly surprised by the cost of optimizing the application by our professionals.
What mobile application ad campaigns to set up?
To answer this question, you need to determine the KPI — the results you want to achieve. It may be:
the amount of profit from one user;
the level of user returns to the application;
customer outflow rate;
traffic level, the average number of unique active users who came to the application in terms of day/week/month;
the percentage of users who have taken a targeted action in the application;
the amount of time spent on the application.
A clear understanding of the KPI will allow you to choose the set of campaigns you need and determine the size of your budget.
The two easiest ways to promote mobile applications:
Advertising mobile applications on Facebook and Instagram
Such advertising is considered the easiest to set up. If you properly promote mobile applications on social networks, the target audience will see the information you want to convey to users. It facilitates the interaction of customers with your business. In addition, mobile application advertising on Instagram and Facebook has many other benefits.
Here are some of them:
advertising allows you to track performance data;
placing ads from your product page;
you can track program downloads from ad campaigns.
Advertise mobile applications on Google Play
To advertise mobile applications in Google Adwords, you need to sign up for Google Advertising and create your first advertising campaign.
Among the benefits of advertising:
it showing over Google Play search results;
advertising on competitors' keywords;
with proper selection of keywords, the high conversion rate of the installed program.
However, this type of advertising has a feature. Mobile app ads cannot appear exclusively on Google Play. It will also appear on the Google search network. So you need to check your ad text for so-called stop words. If there are many such words, you risk getting a lot of irrelevant queries.
Advertising mobile applications for Android and iOS is important for your application because it allows you to get more customers. By making advertising visible on Google Play and the App Store, you present the product to a larger audience. Interestingly, the application was previously considered an addition to the site, but now the opposite. In addition, not the last place in the list of application promotions is advertising in applications. You can now advertise one application in another.
Other ways to advertise mobile applications
We should not forget about such a popular advertising platform as YouTube. Video advertising for mobile applications is also gaining popularity. Video app reviews on YouTube are very effective. Another characteristic of such advertising is a wide audience reach and a large percentage of the target audience compared to others. It is because there are special channels on this platform. They specialize in game and program reviews. So, among their subscribers are mostly those who are interested in it.
Another tool for promotion is the price for installing a mobile application in Google Adwords. First, you need to create a text with information about your application. Then set a price for installing the application and the maximum daily budget. You can edit these settings. The most important thing is to decide what you want from users. It depends on whether the target audience will see the advertising of the mobile application or not.
You have to understand that there are many ways to promote an application. Each of them has its advantages and disadvantages. Of course, each type of advertising gives a positive result and allows your business to work better. But none of the methods alone will give the results that you can get by combining the efforts of several.