Let’s imagine that you plan to create a site. You clearly understand for what purpose it will be developed and what results should be expected. But the last question remains: how to ensure the promotion of the site from scratch? Let’s figure it out.
Competent SEO in the initial stages will allow you to quickly occupy high positions after the launch of the site. When a site meets the requirements of search engines from the beginning, it receives the following benefits:
Site optimization at the development stage is an individual task that may differ from project to project. But there are a number of basic steps needed to optimize a new site in any case.
Competitor and niche SEO analysis for a new site begins with studying key topic queries and mapping them to the topics/services that will be featured on the site. When studying competitors and the niche, you should pay attention to:
The semantic core collection is the process of collecting semantics and forming a list of search queries that users use most often. As a result of the formation of the semantic core, the SEO specialist receives a list of keywords that will be used for the following purposes:
The promotion of a new site is also not complete without clustering of the semantic core — the division of keywords into groups. It will help choose the priority directions for further development of the site.
The structure of the site is a set of all the landing pages of the site, placed in a certain order. The correct development of the site structure will help users navigate more easily and find the necessary information faster.
In addition, a properly composed structure is one of the keys to successful search promotion, as it will help avoid the appearance of many navigation problems.
Prototypes of site pages look like a sketch of the scheme of the future web resource. Site design will help the owner and developers of the resource:
Having prototypes will save time on site creation and reduce the number of future revisions.
Internal optimization is a whole set of tasks, which includes checking:
The internal optimization of the resource additionally includes other stages necessary for the successful development of the site, such as checking for broken links, installing analytics, etc.
Optimizing textual content is no less important than internal optimization. After all, the content affects both the position of the site and behavioral factors. When creating technical tasks for writing texts, it is necessary to take into account:
Text optimization is important for SEO promotion at the stage of site development, as it allows you to significantly save time and effort for further processing of content after launch.
The final stage is to check the correctness of the website and all its elements. An SEO audit will help here, which is easy to perform with the help of special tools for comprehensive analysis.
The cost of SEO promotion of a new site and its optimization from scratch will cost less than post-optimization of a similar scale. In addition, early execution of work will help squeeze all the potential out of the resource and get higher positions at the beginning of the launch.