In the era of rapid development of online commerce, every entrepreneur wants to bring his website to the top of search engine results to attract traffic and, consequently, increase conversions and visibility of the company. A SEO specialist can help to solve this problem. We will tell you who is a SEO-specialist, what he does and how to choose a real professional among numerous specialists.
SEO specialist is a person who promotes websites on search engines. Among the main tasks of the specialist:
A competent SEO specialist is a professional who focuses not only on search engines, but optimizes the resource taking into account the needs of the user as well. After all, if the website is uninformative or inconvenient for visitors, the bounce rate will remain high even if the resource has the top position on Google search engine results.
Foremost, the researcher analyzes the current state of the resource, monitors competitors in the niche, market trends and much more, then draws up a strategy for further promotion and begins to implement changes. Website promotion is carried out in several stages:
At each stage, the SEO specialist analyzes work results and makes adjustments to the promotion plan. Careful analysis helps to avoid mistakes and choose the most effective methods of promoting your resource.
A professional who provides SEO, should have many skills, including:
In addition, the profession of SEO specialist involves the ability to analyze large data flows, as well as continuously work on professional development, as changes in SEO appear almost daily.
You have chosen a real professional, if a specialist:
If you are interested in how to become a SEO specialist, we tell you about the first steps in mastering the profession: