How to track the effectiveness of Instagram advertising?Conversion is a measure of the ad's effectiveness. Usually, it is a specific user's action on your website: registration, filling out a form, adding a product to the cart or order.To track online conversions from Instagram, you need to:   Install Facebook Pixel on the website. Configure events.…

Applications for creating Stories According to research by SocialMediaToday, 80% of surveyed digital marketers actively use Stories. We have prepared a list of applications with the broadest functionality for creating original Stories suitable for Android and iOS.   Templates for Stories:   StoryArt. There are more than 1,000 design options in the application gallery. It is…

How to determine the effectiveness of your advertising campaigns? It is easy to do based on key KPI. Let's consider the main ones:   CTR is the ratio of the number of clicks to the number of impressions. Based on this indicator, you can find out whether the audience is interested in the ad. It is…

Do you have a brand business page but no sales? We will tell you how to fix this and about other useful things on our pages on social networks. To increase website conversion and attract new potential customers to your page, there are two options besides organic: targeting and bloggers' advertising.   Let's analyze the…

SWOT analysis is conducted to comprehensively assess the enterprise's state and future threats to its development. The acronym SWOT was first introduced in 1963 by Professor Kenneth Andrews at Harvard at a conference on business policy issues. Then other professors suggested using the SWOT model to calculate the company's behavior. This method began to be…

Lead generation is a type of Internet marketing, and its essence is to find cold customers for a specific business. That is, a lead is a potential customer who is interested in your company's products or services. There are different ways to collect leads:    using a corporate page; advertising in search services (Google); email…