Mykola Andruschenko
CMO and co-founder Lanet CLICK
Strategy, analytics, creativity – three key components that help achieve outstanding results.
I am sure that even the most daring ideas have the right to be implemented if they are supported by data.
The author's latest articles
Will AI replace copywriters
With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with […]
Lanet CLICK in the ranking of digital agencies of IAB Ukraine
Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what […]
Business strategy, marketing strategy, and brand strategy: what is the difference
The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we […]
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SERM for medical clinics: why it matters
Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in […]
What is the conversion rate, and how to calculate it
Your brand is popular, Instagram followers like your posts, but that’s not all. Сonversion rate, which we will talk about […]
Why social media pages will never replace a website
Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to […]
3 new tools from Google in 2022
Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that […]
12 components of the perfect blog article
What is it – the perfect article that will make the reader eagerly read it from the first word to […]
How to remove a review from Google Maps
In order for the promotion of an online store or a site of another business to be successful, one should […]
Email marketing as a tool to get organic traffic
Email is a popular means of communication around the world. According to 2020, there are about 3.9 billion email users […]
7 basic rules of site usability
Usability is an indicator of the convenience of a web resource for users. It is one of the main features […]
How to get rid of Russian issuance on Google and YouTube
Since the beginning of the war, Ukrainians have switched en masse to the Ukrainian language in both official and domestic […]
