To create a successful advertising campaign and promote the site, professionals can not do without collecting data about users and details of visits. To this end, optimizers use a variety of analytics tools.
Comprehensive site analytics will help to understand the audience better and tell:
Analytics tools collect all the data and plot it into graphs and charts so owners and optimizers do not have to collect and process information. Based on received reports, it is possible to conclude on whether the site is correctly promoted and whether the marketing plan is competently formed.
Among others, we should pay attention to Google Webmasters Tools, a special addition to Analytics. SEO professionals use it, but the average user can learn the basic capabilities of the service.