Scrolling through Instagram, we've all seen Reels. Sometimes it's a video with cute cats, and sometimes it's content with helpful information. However, it can also be used to promote a profile on the social network. Read on to learn how to use Reels as an effective marketing tool for Instagram promotion.  Instagram Reels: advantages and…

Influencer marketing is becoming increasingly popular for promoting brands on social media. Simply put, it is advertising by bloggers. They have a huge influence on their followers' views and a high level of trust, and they can contribute to the decision to buy a product or service.  Therefore, working with influencers has become an effective…

The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results for 2023 and published the ratings of digital agencies and companies that provide services in the digital sphere in various categories. Our agency has demonstrated good results in the SMM category. Lanet CLICK confidently took…

Facebook is one of the most popular social networks in the world, so it's not surprising that many businesses use it as an advertising platform. But what pitfalls await you if you decide to use this network for promotion? Let's consider this further. Why do you need Facebook promotion? Probably everyone at least once resorted…

Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

Social media users see ads all the time. It appears when viewing stories, posts, reels, and news feeds. Despite the fact that such a phenomenon as banner blindness is quite common, users respond well to properly composed advertisements. What types of advertising exist in social networks, why it is so popular and how to create…