Let’s figure it out. Which link seems less suspicious to you: three lines with strange characters at the end or a short link whose body shows (or is intuitive) where it will take you? The answer is obvious. In addition: shortened links give a complete picture of the statistics. It is convenient, first of all, for marketers and PR managers. For example, if you want to cooperate with a blogger but don’t know how many customers he will bring (from which country, of what age), then use link shortening services.
Another important reason to shorten links is the length limit of messages that some sites have. If the maximum possible number of characters is 100, and your link took 94, then you only have space for one word in the message.
Besides, it is inconvenient to send long links offline. There are situations when the page address is sent by SMS (for example, in a newsletter) or written on a piece of paper (booklet). In this case, brevity will be appropriate.
The essence of converting a page address is to replace a long sequence of characters with a short one. After clicking on the short link, the user will be redirected to the desired page, the address of which is saved in the database of the online service used.
Make sure that the service uses a 301-redirect because when using a 302-redirect, the TIC and PR are not transmitted by link.
Let’s look at the most popular ones and find out how to shorten links.
The first and most popular link shortening service that comes to mind is goo.gl. So what is the question? Why should we analyze several services, if we can use one?
The fact is that this year Google closed this service. The reason for closing the goo.gl service was that it was outdated, and the company decided to implement a new tool that allows you to create not only short links but also dynamic ones. Dynamic Links is one of the features of the Firebase service from Google, which allows you to improve the operation of a mobile application.
Now we have an important task: to find a reliable and convenient service for shortening long links.
Let’s consider alternative link shortening services in order:
Despite the obvious benefits of link shortening services, you should consider that the redirect database is the property of a legal entity, so stopping its activity will lead to the removal of the entire database. It will make all shortened links inactive. Therefore, if you plan to return to one or another link in a year or two, we advise you to use the service for shortening links with the most positive reviews.