11 January, 2023

How to improve the effectiveness of contextual advertising

PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips...
07 September, 2022

SERM for medical clinics: why it matters

Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in the human mind, it is associated...
02 September, 2022

What is the conversion rate, and how to calculate it

Your brand is popular, Instagram followers like your posts, but that’s not all. Сonversion rate, which we will talk about further, plays a key role in...
26 August, 2022

Targeted or contextual: which advertising to choose

  Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract...
24 August, 2022

Why social media pages will never replace a website

Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to competent business promotion on social networks,...
19 August, 2022

How to attract new users to the site

The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, and what kind can it be?...
12 August, 2022

What is E-A-T and how to conduct an E-A-T audit

The Internet is a big flow of information from many sources. And Google is concerned that we come across quality and serious content first. E-A-T is...
10 August, 2022

3 new tools from Google in 2022

Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that make the everyday lives of marketers...
05 August, 2022

10 rules of a successful LinkedIn article

An article on the LinkedIn social network will allow you to demonstrate your knowledge and expertise, as well as interest a potential employer or business partner...
03 August, 2022

12 components of the perfect blog article

What is it – the perfect article that will make the reader eagerly read it from the first word to the last? How to create such...
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