Traffic arbitrage has become one of the most popular ways to make money online, attracting both experienced marketers and beginners. Its essence lies in using traffic sources to attract users to affiliate offers (offers) to receive a reward. However, success in this area depends not only on desire but also on understanding key processes, including…

Creating a marketing strategy is the first step of successful online business promotion. This is a complex and multifaceted process that requires a careful approach. Yet, a properly developed strategy is the key to effective promotion. In this article, we will discuss the components of such an action plan and its main features in more…

On August 28, 2024, Lanet CLICK and the Retail Association of Ukraine (RAU) will hold a joint webinar dedicated to the most relevant trends and approaches in digital promotion. The event will be a source of inspiration for those looking for effective strategies and tools to promote their businesses in 2024. Who will speak at…

There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while others choose contextual advertising, but what tools should you pay attention to when creating an advertising strategy in 2024? If your goal is to stand out among competitors in the market, to be a leader…

Website promotion is one of the key elements of successful business strategies. To achieve high results in web resource promotion, you need to turn to industry experts. However, when it comes to choosing between a private SEO specialist and the services of a professional agency, many companies face difficulties. In this article, we will look…

Augmented reality (AR) is rapidly breaking into digital marketing. It makes it possible to combine the real and virtual worlds, create interactive and immersive experiences for users, and open up new marketing opportunities for brands.   Augmented reality is an advanced technology that can change the approach to communicating with users. Images of real objects…