Social media advertising

Meta’s advertising system divides all content into three key groups: products and services that are completely prohibited from being advertised, categories subject to strict restrictions, and permitted offerings. The specialists at Lanet CLICK have taken an in-depth look at what cannot be advertised on Instagram in 2026 under the latest updates to Meta’s official policy,…

Two targeted advertising packages may cost the same but offer businesses completely different opportunities. One package may provide enough creatives only to launch a campaign, while another may offer more formats and room for testing advertising hypotheses. Therefore, when choosing a package, it is important to look not only at the price but also at…

Every day, businesses spend thousands of hryvnias on advertising, but a significant share of campaigns fails to deliver the expected results because of weak creatives. Even a high-quality product and precisely targeted advertising will not work if the ad fails to capture the user's attention within the first few seconds. The winner is not the…

An advertising budget can be spent quickly without delivering any results. Often, the reason for this is the wrong choice of a specialist who works without a clear strategy and analytics. Under such conditions, targeted advertising does not bring the expected leads and sales. Therefore, to avoid a useless "drain" of funds, it is important…

In 2026, trending hashtags on TikTok remain an effective tool for organic promotion, helping brands and content creators quickly reach an audience and stay visible among millions of videos. Let's look at effective trending tools, analytics methods, and specific hashtag examples, as well as offer a strategy that you can apply to grow your business…

Instagram is one of the key advertising channels for business, which allows you to quickly attract customers, increase brand awareness, and generate applications and sales. Advertising on this platform works on the basis of Meta algorithms, which show ads to a selected audience based on interests, behavior, geography and other parameters. That is why you…