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Головна / Блог / Social media advertising
Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting

Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting

When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After all, by customizing ads specifically for consumers who are interested in your product or service, you will significantly increase sales. And the budget will not…
How to collect an audience for targeting

How to collect an audience for targeting

If the portrait of your target audience currently looks like «females, aged 25-40, married», then don't be surprised if your targeted ads aren't working. Collecting an audience should not be limited only by age, gender, marital status and country of residence. Such audiences are very blurred and are unlikely to bring the desired result.So that…
Targeted or contextual: which advertising to choose

Targeted or contextual: which advertising to choose

Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…
What is the test period in targeted advertising

What is the test period in targeted advertising

Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when promoting on social networks. Let's analyze in detail what are the advantages of the test period and whether it really saves…
How to increase the number of followers on Facebook

How to increase the number of followers on Facebook

Facebook is a proven marketing platform for business promotion. Here you can communicate and establish business contacts, and increase brand recognition. In addition, every year, developers expand the range of opportunities for promotion and development of the brand image. Benefits of promoting a page on Facebook Promotion on Facebook is necessary for any brand because…
Targeted advertising for a clothing store

Targeted advertising for a clothing store

There are many ways to promote an online store on Instagram, but the most effective one today is targeted advertising. In this article, we tell you why it is so and how to set up targeted advertising for a clothing store. How to promote an online women's clothing store using targeting If you have already…

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