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The hreflang attribute for a multilingual site

The hreflang attribute for a multilingual site

While promoting sites in several regions and attracting users from different countries, SEO specialists face several specific problems. One of the most common among them is the correct display of the promoted site in specific regional results. In this regard, the key task of a specialist is to help search engines understand which countries the…
How to optimize images for a website

How to optimize images for a website

Visual content is more than just a pretty picture. Without it, SEO can lose a lot. And that's why. Is it important to optimize images Due to the huge amount of information that we receive from everywhere, people are less likely to read articles in full, they are more likely to «scan» the page in…
HTTP server response codes and their impact on SEO

HTTP server response codes and their impact on SEO

Google representatives often mentioned that a whole set of factors affects the ranking of resources, and the correctness of program codes and redirects plays a key role. In addition to affecting rankings, HTTP code statuses help you find out what is happening between the browser and the server, so their value cannot be overestimated. HTTP…
What are the orphan pages of the site

What are the orphan pages of the site

  What are orphan pages Orphan pages (OP) are web pages on a site that do not have links. If the user has landed on one of these, then he cannot go from this page to anywhere else. In addition, search engines hardly see OP, and it negatively affects SEO. Therefore, internal link building should…
Why Schema.org markup is needed

Why Schema.org markup is needed

АBenefits of implementing micro-markup:   more attractive and understandable page appearance in the search results; improving indexing in the Google search engine; increasing snippet clickability; increase in site traffic.   Markup allows you to stand out among competitors, especially if the site has some interesting features, and attract more traffic.For example:   Product markup (used…
What Open Graph markup is

What Open Graph markup is

Social media reposts are one of the powerful tools for website promotion, especially if it has an active blog. And in order for the post with a link to the resource to be displayed correctly and be informative, a special Open Graph markup is used. Initially, it was created for reposts on Facebook but today…

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