As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, it has been used for a long time, but it is still perceived differently. Let's look at what this concept is, where artificial intelligence is used, and what opportunities it opens up for digital marketing.…

With the appearance of ChatGPT in Ukraine, conversations about it flooded the Internet for several weeks. Screenshots of correspondence with AI were published on the network – they found out when Ukraine will win the war with Russia, how to make a burger, whether the bot wants to destroy the planet, and where to spend…

Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what the essence of this rating is and what places Lanet CLICK agency took. What kind of rating is it The Interactive Advertising Bureau (IAB) Ukraine has published a rating of companies that provide services in…

When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After all, by customizing ads specifically for consumers who are interested in your product or service, you will significantly increase sales. And the budget will not…

Facebook is one of the most popular social networks in the world, so it's not surprising that many businesses use it as an advertising platform. But what pitfalls await you if you decide to use this network for promotion? Let's consider this further. Why do you need Facebook promotion? Probably everyone at least once resorted…

If the portrait of your target audience currently looks like «females, aged 25-40, married», then don't be surprised if your targeted ads aren't working. Collecting an audience should not be limited only by age, gender, marital status and country of residence. Such audiences are very blurred and are unlikely to bring the desired result.So that…