Our digital agency entered the IAB rating in four categories: content, intellectual services, performance and SMM. We tell you what the essence of this rating is and what places Lanet CLICK agency took. What kind of rating is it The Interactive Advertising Bureau (IAB) Ukraine has published a rating of companies that provide services in…

When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After all, by customizing ads specifically for consumers who are interested in your product or service, you will significantly increase sales. And the budget will not…

Facebook is one of the most popular social networks in the world, so it's not surprising that many businesses use it as an advertising platform. But what pitfalls await you if you decide to use this network for promotion? Let's consider this further. Why do you need Facebook promotion? Probably everyone at least once resorted…

If the portrait of your target audience currently looks like «females, aged 25-40, married», then don't be surprised if your targeted ads aren't working. Collecting an audience should not be limited only by age, gender, marital status and country of residence. Such audiences are very blurred and are unlikely to bring the desired result.So that…

PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is not always sufficient. Use the tips below to improve the performance of your ads. Selection of quality keywords The effectiveness of Google Ads directly depends on the appropriateness of keyword selection. Therefore, they need to…

There are two types of linking: internal and external. Both affect SEO. What factors influence link quality, how to assess link mass, and why natural linking is important – the answers are in the material.  Natural and paid links Paid external links differ from natural ones in that the first ones are bought. However, it…