If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your targeted ads aren’t working. Collecting an audience should not be limited only by age, gender, marital status and country of residence. Such audiences are very blurred and are unlikely to bring the desired result.
So that the advertising budget is not wasted, the target audience must be studied and segmented in detail. The following five questions will help you during the study process:
It is the initial stage of collecting the target audience. Take your time, think over each question, you can record the answers in an Excel document or draw up a special mind map.
After that, proceed to the second stage, that is, to direct segmentation. To do this, you can use one of the following methods:
As you can see, gathering an audience for targeted advertising is not a very complicated process, but it is very painstaking. It requires attentiveness, curiosity and creativity. The more you know about your target audience, the higher the chances that users will not pass your ad and definitely use a service or purchase a product.