Among the best in the SMM category: Lanet CLICK in the IAB Ukraine ranking
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your targeted ads aren’t working. Collecting an audience should not be limited only by age, gender, marital status and country of residence. Such audiences are very blurred and are unlikely to bring the desired result.So that the advertising budget is not wasted, the target audience must be studied and segmented in detail. The following five questions will help you during the study process:
It is the initial stage of collecting the target audience. Take your time, think over each question, you can record the answers in an Excel document or draw up a special mind map.After that, proceed to the second stage, that is, to direct segmentation. To do this, you can use one of the following methods:
As you can see, gathering an audience for targeted advertising is not a very complicated process, but it is very painstaking. It requires attentiveness, curiosity and creativity. The more you know about your target audience, the higher the chances that users will not pass your ad and definitely use a service or purchase a product.
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. […]
Google My Business is an essential tool for businesses with a physical location. This service is especially important for companies […]
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.