Marina Shevtsova
Head of the contextual advertising department
In PPC since 2016. At the beginning of my career, I managed projects for the Lanet Network; later, I got the position of head of the contextual advertising department at the Lanet CLICK digital agency. I like large-scale interesting projects with big budgets)
The author's latest articles
How to improve the effectiveness of contextual advertising
PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is […]
Google Responsive Search Ads and methods of their optimization
Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being […]
6 major principles of work with remarketing
Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average […]
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How to search for your ads on Google properly
Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, […]
Ten reasons why you don’t see your company’s ad on Google
You have set up advertising for your business on Google on your own, or addressed a specialist but don’t see […]
Why are there conversions but few orders
One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or […]
Why don’t you get conversions and leads after launching an ad campaign
Sometimes launching a Google Ads campaign doesn’t produce what you want — no clicks, no requests. Later in this article, […]
How to run contextual advertising on western markets
Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. […]
How to work with negative keywords in contextual advertising
The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of […]
Promotion of the construction company
The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management […]
Banner advertising on the Internet: what it is and how it works
Marketers have been using banner ads for almost 30 years. During this time, it has seriously changed and acquired new […]
10 methods for improving Google Ads search advertising
Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this […]
