The author's latest articles
![How to improve the effectiveness of contextual advertising](https://lanet.click/wp-content/uploads/2023/07/efektyvnist_kontext_ads_en.webp)
How to improve the effectiveness of contextual advertising
PPC advertising is considered one of the best channels for attracting potential buyers. However, simply setting up contextual advertising is […]
![Google Responsive Search Ads and methods of their optimization](https://lanet.click/wp-content/uploads/2023/07/adaptuvni_ogoloshennia_google_en.webp)
Google Responsive Search Ads and methods of their optimization
Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being […]
![6 major principles of work with remarketing](https://lanet.click/wp-content/uploads/2023/07/6_principiv_remarketingu_en.webp)
6 major principles of work with remarketing
Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average […]
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![How to search for your ads on Google properly](https://lanet.click/wp-content/uploads/2023/07/yak_pravilno_shukaty_svoyu_reklamu_v_google_en.webp)
How to search for your ads on Google properly
Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, […]
![Ten reasons why you don’t see your company’s ad on Google](https://lanet.click/wp-content/uploads/2023/07/10_prichin_chomu_ne_bachite_reklamu_en.webp)
Ten reasons why you don’t see your company’s ad on Google
You have set up advertising for your business on Google on your own, or addressed a specialist but don’t see […]
![Why are there conversions but few orders](https://lanet.click/wp-content/uploads/2023/07/chomu_konversii_ye_zamovken_malo_en.webp)
Why are there conversions but few orders
One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or […]
![Why don’t you get conversions and leads after launching an ad campaign](https://lanet.click/wp-content/uploads/2023/07/chomu_nema_lidiv_en.webp)
Why don’t you get conversions and leads after launching an ad campaign
Sometimes launching a Google Ads campaign doesn’t produce what you want — no clicks, no requests. Later in this article, […]
![How to run contextual advertising on western markets](https://lanet.click/wp-content/uploads/2023/07/kontext_na_zahid_en.webp)
How to run contextual advertising on western markets
Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. […]
![How to work with negative keywords in contextual advertising](https://lanet.click/wp-content/uploads/2023/07/eng_yak_pratsyuvaty_z_minus_slovamy.webp)
How to work with negative keywords in contextual advertising
The budget for contextual advertising continues to grow, and the number of leads does not increase despite a ton of […]
![Promotion of the construction company](https://lanet.click/wp-content/uploads/2023/07/eng_prodvizhenie_stroitelnoi_kompanii.webp)
Promotion of the construction company
The construction business has always been profitable. But quite often there are problems related not to technical aspects, but management […]
![Banner advertising on the Internet: what it is and how it works](https://lanet.click/wp-content/uploads/2023/07/bannernareklama_en.webp)
Banner advertising on the Internet: what it is and how it works
Marketers have been using banner ads for almost 30 years. During this time, it has seriously changed and acquired new […]
![10 methods for improving Google Ads search advertising](https://lanet.click/wp-content/uploads/2023/07/eng_optimizatsiya_googl_ads_previu.webp)
10 methods for improving Google Ads search advertising
Optimization of Google Ads should be carried out constantly, both during the testing period and during its management. In this […]