Among the best in the SMM category: Lanet CLICK in the IAB Ukraine ranking
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as possible. The effectiveness of advertising campaigns depends on this. After all, by customizing ads specifically for consumers who are interested in your product or service, you will significantly increase sales. And the budget will not be spent in vain.
According to the structure, the target audience is divided into core, direct, and indirect.The main types of audiences are:
There are many ways to define your target audience. One of them is the 5W method. You should answer five questions when segmenting potential buyers:
You can also conduct marketing research to determine your target audience. Surveys and interviews among existing customers can be excellent tools for this.You can also read honest product reviews. Encourage buyers to leave comments. From them, you can learn not only about the advantages and disadvantages of the product but also when and why the product is bought and, most importantly, which audience is interested in buying it.In addition, you can learn about your target audience from forums and social networks. You should regularly monitor and analyze comments about your product on these platforms. It will allow you to create the most effective advertising campaign in the future.
When setting up targeted advertising, focus on the following types of targeting:
You can order targeting in Lanet CLICK. The specialists of the digital agency will analyze your customers, create a detailed portrait of the target audience, segment them into groups (based on interests, lookalikes, etc.), as well as create and configure advertising.
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
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A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.