Nataliia Bilenka
Head of the targeting department
Having 6 years of work in digital, I have a wide range of knowledge and skills.
Deep data analysis, understanding of audience behavior and constant search for new solutions allow me to provide the best results for our clients.
The author's latest articles
What you can’t advertise on Instagram: current rules for 2026
Meta’s advertising system divides all content into three key groups: products and services that are completely prohibited from being advertised, […]
How to choose the best social media advertising plan: an overview of the new targeted advertising package from Lanet CLICK
Two targeted advertising packages may cost the same but offer businesses completely different opportunities. One package may provide enough creatives […]
Ad creatives that work on Instagram, Facebook, and TikTok
Every day, businesses spend thousands of hryvnias on advertising, but a significant share of campaigns fails to deliver the expected […]
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How to choose a targetologist: a checklist that will save your budget from being drained
An advertising budget can be spent quickly without delivering any results. Often, the reason for this is the wrong choice […]
How to set up targeted advertising on Instagram
Instagram is one of the key advertising channels for business, which allows you to quickly attract customers, increase brand awareness, […]
TikTok advertising in Ukraine: new opportunities for business
In April 2025, TikTok resumed advertising for its first customer groups in Ukraine. After a hiatus caused by a full-scale […]
Current trends in digital marketing: how business can successfully promote products nowadays
There are many ways to talk about a brand on the Internet. Some use social networks for business promotion, while […]
Performance marketing: the key to unlocking the potential of your business
Performance marketing is becoming more popular. However, not everyone knows what this marketing solution is. Therefore, in this article, we […]
Artificial intelligence in marketing
As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, […]
Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting
When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as […]
How to collect an audience for targeting
If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your […]
Targeted or contextual: which advertising to choose
Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising […]
