One of the main indicators for each site is traffic. What is it, and what are the types of traffic? Read further in the material. What is traffic The term traffic is of English origin and means transport uses a road. At the same time, in the context of SEO, traffic means the number of…

Usability is an indicator of the convenience of a web resource for users. It is one of the main features of the site. Usability is not just about ease of use. This concept includes the personal goals of the user, his feelings and emotions that arise when interacting with the site, as well as his…

Do you want to know how effective your site is and what marketing tools work? Do you want to know more about a competitor? Every business owner and marketing specialist needs to know how to analyze site traffic. Why this indicator is so important and how it helps in business, the Lanet CLICK team answers…

Since the beginning of the war, Ukrainians have switched en masse to the Ukrainian language in both official and domestic communication. However, when entering search issuance on Google and YouTube, the results remain in Russian, even if the query is entered in Ukrainian. Editor and blogger Kateryna Yatel, in her Twitter account, offered recommendations for…

Business owners are often concerned about why so many potential customers leave applications on the site to buy but few orders. Sales managers can say that these are poor-quality leads. However, you should check that the sales department does not make mistakes when working with potential buyers. Lead processing strategy The lead should be treated…

Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when promoting on social networks. Let's analyze in detail what are the advantages of the test period and whether it really saves…