Since the beginning of the war, Ukrainians have switched en masse to the Ukrainian language in both official and domestic communication. However, when entering search issuance on Google and YouTube, the results remain in Russian, even if the query is entered in Ukrainian. Editor and blogger Kateryna Yatel, in her Twitter account, offered recommendations for…

Business owners are often concerned about why so many potential customers leave applications on the site to buy but few orders. Sales managers can say that these are poor-quality leads. However, you should check that the sales department does not make mistakes when working with potential buyers. Lead processing strategy The lead should be treated…

Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when promoting on social networks. Let's analyze in detail what are the advantages of the test period and whether it really saves…

Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, each website owner wants to see how his ads are displayed online. But why you should not do it just by searching for keywords on Google — read more in the material. Why you should…

You have set up advertising for your business on Google on your own, or addressed a specialist but don't see the ads in search results? Today we'll consider why contextual PPC advertising is not available for viewing and what aspects to look for while setting up your ads. Setting up geotargeting Imagine that your media…

Search engine optimization aims to raise the position of the site in the results of the search engine for user queries. Using it can attract the target audience to the web resource and increase sales. If you want to do SEO promotion, then it is better to consult a specialist. An SEO specialist is familiar…