How to determine the effectiveness of your advertising campaigns? It is easy to do based on key KPI.   Let's consider the main ones:   CTR is the ratio of the number of clicks to the number of impressions. Based on this indicator, you can find out whether the audience is interested in the ad.…

Do you have a brand business page but no sales? We will tell you how to fix this and about other useful things on our pages on social networks.   To increase website conversion and attract new potential customers to your page, there are two options besides organic: targeting and bloggers' advertising.   Let's analyze…

SWOT analysis is conducted to comprehensively assess the enterprise's state and future threats to its development. The acronym SWOT was first introduced in 1963 by Professor Kenneth Andrews at Harvard at a conference on business policy issues. Then other professors suggested using the SWOT model to calculate the company's behavior. This method began to be…

Lead generation is a type of Internet marketing, and its essence is to find cold customers for a specific business.   That is, a lead is a potential customer who is interested in your company's products or services.   There are different ways to collect leads:    using a corporate page; advertising in search services…

Conversion in marketing is a user's action in response to an appeal placed in an advertisement: downloading the program, calling, installing the program, registering for a course, purchasing a product, etc.   Google Analytics' multi-channel funnel divides the role of channels in the conversion path into three possible areas:   First-click conversions.  Last clicks or…

Telegram has evolved from a simple messenger to a platform with huge earning potential. Big brands create their channels and bots, and highly specialized chats and professional communities in various fields appear. Many people create their channels and want to achieve success in this. At the same time, success means not only the recognition of…