SWOT analysis is conducted to comprehensively assess the enterprise's state and future threats to its development. The acronym SWOT was first introduced in 1963 by Professor Kenneth Andrews at Harvard at a conference on business policy issues. Then other professors suggested using the SWOT model to calculate the company's behavior. This method began to be…

Lead generation is a type of Internet marketing, and its essence is to find cold customers for a specific business.   That is, a lead is a potential customer who is interested in your company's products or services.   There are different ways to collect leads:    using a corporate page; advertising in search services…

Conversion in marketing is a user's action in response to an appeal placed in an advertisement: downloading the program, calling, installing the program, registering for a course, purchasing a product, etc.   Google Analytics' multi-channel funnel divides the role of channels in the conversion path into three possible areas:   First-click conversions.  Last clicks or…

Telegram has evolved from a simple messenger to a platform with huge earning potential. Big brands create their channels and bots, and highly specialized chats and professional communities in various fields appear. Many people create their channels and want to achieve success in this. At the same time, success means not only the recognition of…

The success of any business depends entirely on the number of customers. The question «How to attract customers?» is always the first in the line if the business aims to increase profits by selling more goods and services. That's why we want to discuss what to do to attract customers.   To create a unique…

To create a successful advertising campaign and promote the site, professionals can not do without collecting data about users and details of visits. To this end, optimizers use a variety of analytics tools.   Why is it so important to analyze traffic Comprehensive site analytics will help to understand the audience better and tell:  …