Blog – Page 24

Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as well as while searching on Google. The main goal is to attract as many users to the website as possible, so contextual advertising works mainly on traffic.   Today, there are many formats of PPC…

A company or brand website is a powerful and important tool for growing your business. And for the site to bring benefits and give visible results, you need to improve it and work on optimization and usability. This channel requires a lot of effort, time, and a professional approach.   In general, everyone is engaged…

Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching people who haven't encountered your ads before. And for users, the convenience is that the ads appear while surfing the Internet. In such way they discover new products, services and brands while scrolling through social…

SMM (Social Media Marketing) is an effective marketing tool for business promotion and attracting a loyal target audience. On the public pages of the brand, experts publish news about the company, thematic longreads about its activities or products, advice to readers, and more. Creative, high-quality, and helpful content attracts interested users and sells a service…

Do you think that email marketing is spam and that it has been long since it lost its effectiveness comparing to other communication channels? And what if the question of e-mails’ effectiveness depends on the email database you have collected? If you are interested in how to get email addresses for distribution, we recommend you…

Before you start creating a media plan for YouTube video ads, let's understand what media planning actually is. Media planning is the process of selecting advertising channels and methods for a specific company. There is also strategic media planning, which is the process of combining all advertising messages and platforms into a single mechanism.  …