According to research by SocialMediaToday, 80% of surveyed digital marketers actively use Stories.
We have prepared a list of applications with the broadest functionality for creating original Stories suitable for Android and iOS.
Templates for Stories:
StoryArt. There are more than 1,000 design options in the application gallery. It is also possible to create covers for eternal Stories, about 120 templates are available in the collection.
Unfold. Connoisseurs of minimalism will love this app. Quick and easy to create content for business.
StoriesEdit. This application is similar to Unfold in its laconic design. But it is more interesting in terms of functionality: available backgrounds, a palette for fonts, and basic functions for working with text.
For animated Stories:
Mojo. A cool application for creating slideshows from photos. With effects, you can move images on the screen and reduce or enlarge them. You can also adjust the animation to the text.
Adobe Spark Post. You can use the app for Stories and for creating animated promotional posts, screensavers for YouTube, memes, or graphics. The application supports all social media formats.
For text Stories:
Phonto. It is a simple application, not burdened with unnecessary features. There are more than 200 fonts available in the collection, you can adjust the color and size of the text, and animations are also available.
Hype Text. With this app, you can create animated captions for photos and videos. More than 200 animated text templates with the possibility of editing are available in the arsenal.
Share in the comments your favorite apps for designing Stories!
How to analyze Stories
Where to find and how to analyze data about Stories? The first thing that comes to mind is Instagram’s internal statistics. But there are also third-party services for more detailed analysis.
Let’s look at some of them:
what types of Stories are the best to work with;
the best days and times to post based on reach and views;
the most efficient text hashtags;
the number of people who viewed them. ⠀
the number of views;
coverage of posts and Stories;
best days/times to post in different time zones;
completion rates for Stories.
statistics of posts and Stories based on demographic data;
coverage of advertisements depending on location, age, gender, etc.;
data on the effectiveness of hashtags.
Each service has a free version or a trial period. It is better to choose the paid version to use all the features. ⠀
How do you analyze the effectiveness of Stories? Do you use third-party programs or only internal statistics? Share in the comments and follow us on Instagram to read more useful content about SMM!
Subscribe to the newsletter
and receive useful content about digital marketing