Video attracts attention and arouses users' interest. It is easier to perceive and remember. That is why advertising on YouTube increases brand awareness and helps to expand the audience of potential customers.A great advantage of an advertising campaign in video format is a detailed target setting for the target audience. What kind of target audiences…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts, Dance, Movies,…

The explanation is a useful feature from Google Ads that allows you to quickly find errors and make optimization decisions.If you notice a large fluctuation in the performance of a search campaign or ad group, review the explanation to quickly determine the cause.Explanations are currently in beta testing mode:   they are only available in…

Because of one wrong phrase or delay in response, you can lose a customer forever. How can your manager maintain a healthy, positive reputation in communication with potential buyers? Personal correspondence with clients Quite a lot of people prefer online communication to phone conversations. Several rules must be followed in such dialogues:   Always refer…

Look-alike audiences are users whose interests, behavior, or other characteristics are similar to those who have already interacted with your site or pages on social networks. Working with such audiences allows you to target advertising and find your target audience effectively.Using look-alike audiences has a list of advantages:   Increasing outreach. Saving budget. Getting new…

The site’s operation may be affected by various errors on the user's computer or the server. To identify such causes, special codes appear on the screen due to certain faults. Information about what each means will help quickly fix the problem and restore the resource. Every Internet user is in a situation where a 504…