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504 Gateway Time Out: what is a 504 error, and how to fix error code 504

504 Gateway Time Out: what is a 504 error, and how to fix error code 504

The site’s operation may be affected by various errors on the user's computer or the server. To identify such causes, special codes appear on the screen due to certain faults. Information about what each means will help quickly fix the problem and restore the resource. Every Internet user is in a situation where a 504…
Sales funnel: what is it

Sales funnel: what is it

How to build and calculate a sales funnel conversion For doing a profitable business, you always need to use all available tools that really work. After all, nowadays, every potential customer has many opportunities and options to buy the desired product. Unless, of course, it is not something unique. How to make your product find…
Facebook advertising

Facebook advertising

Why your ad is not being moderated Is Facebook rejecting your ads one by one? To prevent it from happening next time, read a short list of unwanted content.   Prohibited content. Advertising will not pass moderation if it concerns: tobacco products, weapons, medicines, goods from the 18+ category and others. See Facebook's rules for…
How to track conversions from advertising

How to track conversions from advertising

How to track the effectiveness of Instagram advertising Conversion is a measure of the ad's effectiveness. Usually, it is a specific user's action on your website: registration, filling out a form, adding a product to the cart or order. [read_also id="42662"] To track online conversions from Instagram, you need to:   Install Facebook Pixel on…
Top 10 applications for creating and analyzing Stories on Instagram

Top 10 applications for creating and analyzing Stories on Instagram

Applications for creating Stories According to research by SocialMediaToday, 80% of surveyed digital marketers actively use Stories.   We have prepared a list of applications with the broadest functionality for creating original Stories suitable for Android and iOS.   Templates for Stories:   StoryArt. There are more than 1,000 design options in the application gallery.…
KPI for targeted advertising

KPI for targeted advertising

How to determine the effectiveness of your advertising campaigns? It is easy to do based on key KPI.   Let's consider the main ones:   CTR is the ratio of the number of clicks to the number of impressions. Based on this indicator, you can find out whether the audience is interested in the ad.…

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