UTM tags (Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, and other influencing factors. UTM tags architecture Tags are added to the URL after the question mark and delimited by the ampersand «&», similar to GET parameters. They serve as an information transmitter to the server using a…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.   Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts,…

Because of one wrong phrase or delay in response, you can lose a customer forever. How can your manager maintain a healthy, positive reputation in communication with potential buyers? Personal correspondence with clients Quite a lot of people prefer online communication to phone conversations. Several rules must be followed in such dialogues:   Always refer…

Look-alike audiences are users whose interests, behavior, or other characteristics are similar to those who have already interacted with your site or pages on social networks. Working with such audiences allows you to target advertising and find your target audience effectively.   Using look-alike audiences has a list of advantages:   Increasing outreach. Saving budget.…

The site’s operation may be affected by various errors on the user's computer or the server. To identify such causes, special codes appear on the screen due to certain faults. Information about what each means will help quickly fix the problem and restore the resource. Every Internet user is in a situation where a 504…

How to build and calculate a sales funnel conversion For doing a profitable business, you always need to use all available tools that really work. After all, nowadays, every potential customer has many opportunities and options to buy the desired product. Unless, of course, it is not something unique. How to make your product find…