![Among the best in the SMM category: Lanet CLICK in the IAB Ukraine ranking](https://lanet.click/wp-content/uploads/2024/03/en.webp)
Among the best in the SMM category: Lanet CLICK in the IAB Ukraine ranking
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
Look-alike audiences are users whose interests, behavior, or other characteristics are similar to those who have already interacted with your site or pages on social networks. Working with such audiences allows you to target advertising and find your target audience effectively.Using look-alike audiences has a list of advantages:
Before creating a look-alike, divide the base of your users into categories:
Based on these categories, create similar audiences and test them at work. It will help determine the most effective look-alike audience for your businesses.Don’t forget to set up geotargeting: specify the location of the users you want to show your ad to. It saves the budget and eliminates unwanted audiences. It is especially true for local business.And another important nuance! Any audience is aging, that’s why you need to update it. New customers with new interests and characteristics appear. Accordingly, new look-alike audiences are created on their basis.
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. […]
Google My Business is an essential tool for businesses with a physical location. This service is especially important for companies […]
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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