How to choose a targetologist: a checklist that will save your budget from being drained
An advertising budget can be spent quickly without delivering any results. Often, the reason for this is the wrong choice […]
Conversion is a measure of the ad’s effectiveness. Usually, it is a specific user’s action on your website: registration, filling out a form, adding a product to the cart or order.
Read also: How Instagram and Facebook algorithms work
Pixel is a piece of code that tracks website visits and users’ actions on it.
It is used to create audiences and set up remarketing as well.Pixel is created in Facebook Ads Manager and then added to every website page. ⠀
Pixel only tracks traffic to the site. To find out visitors’ behavior, it is necessary to enter the codes of the pages’ events that will correspond to the users’ actions. ⠀
To check the correct operation of events, use the Facebook Pixel Helper plugin for Google Chrome.
There is also a way to research the effectiveness of advertising for small businesses without a website. Interested to know? Read more on our Instagram!
An advertising budget can be spent quickly without delivering any results. Often, the reason for this is the wrong choice […]
The IAB Ukraine Association has published the annual Digital Rating IAB 2025, which also includes Lanet CLICK. Having demonstrated strong […]
Demand for goods and services on the Internet rarely remains stable throughout the year. User interest changes at different times, […]
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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