This year, Google announced upcoming changes to the Google Partners program. What kind of program is it, what are the advantages of being its partner and what changes are we talking about — read on. Google Partners: what is it Google Partners is a Google program used by advertising agencies and Internet marketing professionals. Thanks…

There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, and some services may be provided by different agencies. For this reason, customers with their inquiries do not always get to the company they need and do not get the necessary results. In this material,…

Every business owner who has a site on the Internet (for example, an online store) and communicates with the client using it needs to properly organize its promotion. It is a complex and multi-component process, each stage of which is important to achieve the expected results.   One of the most effective promotion methods that…

A significant part of our perception is formed thanks to the subconscious. Unconsciously, while contemplating unfamiliar logos, objects, and inscriptions, an image is created in our head, and specific associations are formed. And what is interesting — our associations will be similar to other people's associations. It works not only with visual perception but with…

Google regularly releases new and improved old algorithms to improve the quality of its search engine. So, in the summer of 2021, Core Web Vitals metrics were launched. What they affect and how to test and improve them — let's discuss in the material. What is Core Web Vitals Core Web Vitals is a set…

In the summer of 2020, Apple announced at the Worldwide Developers Conference that with the release of the iOS 14 mobile operating system in the fall of 2020, new privacy rules would come into effect — the advertising identifier of Apple devices (IDFA) will be able to collect personal data only with the consent of…