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How the shape conveys word perception: why is the heart drawn in rounded shapes, and the coffee in the blue pack is not so strong 

How the shape conveys word perception: why is the heart drawn in rounded shapes, and the coffee in the blue pack is not so strong 

A significant part of our perception is formed thanks to the subconscious. Unconsciously, while contemplating unfamiliar logos, objects, and inscriptions, an image is created in our head, and specific associations are formed. And what is interesting — our associations will be similar to other people's associations. It works not only with visual perception but with…
Google Algorithm 2022: Core Web Vitals

Google Algorithm 2022: Core Web Vitals

Google regularly releases new and improved old algorithms to improve the quality of its search engine. So, in the summer of 2021, Core Web Vitals metrics were launched. What they affect and how to test and improve them — let's discuss in the material. What is Core Web Vitals Core Web Vitals is a set…
How to promote on TikTok: top ways to promote TikTok

How to promote on TikTok: top ways to promote TikTok

Before talking about TikTok promotion, let's look at the application's statistics. Initially, the software was launched back in 2014 and was focused on educational content, video lessons and lectures. After a complete reboot in 2017, the developers presented an entertaining social network that immediately became popular. Read more about TikTok and its features in our…
Social media trends in 2021

Social media trends in 2021

Among social networks, Instagram occupies a leading position in the world. This site was created not only for posting photos, but also for advertising your business. In this social network, there is a large concentration of people who sell things with the author's design or have a blog on the relevant topic.   Everyone wants…
How to promote a post on Instagram: an instruction with examples

How to promote a post on Instagram: an instruction with examples

Today, Instagram is one of the most popular social media platforms, especially among Ukrainian users. Therefore, it is not surprising that many young companies and brands first create profiles on Instagram, and only then engage in website development. And for quick and effective promotion of business accounts, social media has its own set of advertising…
How to create a content plan for social networks: Facebook and Instagram

How to create a content plan for social networks: Facebook and Instagram

Content plan: why is it needed and whether it is possible to do without it, we tell about everything in turn. What is a content plan A content plan is a pre-formed schedule for publishing content on social networks. Many people will think: «Why should I create a content plan? I have enough imagination to…

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