There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, and some services may be provided by different agencies. For this reason, customers with their inquiries do not always get to the company they need and do not get the necessary results. In this material, you will learn what types of agencies there are and why you should go to a digital agency for the issue of multilateral promotion of a company or service.
Let’s consider how the above companies differ:
In turn, a digital agency is a company that comprehensively provides the aforementioned services. They are usually expanded by website promotion studios and internet marketing companies. Digital agencies are the largest players in the online business development market.
So, what does a digital agency do? The list of his proposals includes:
Popular promotion methods practiced by digital agencies include:
It is a set of tools aimed at reputation management. The main task of SERM specialists is to build a positive reputation on the Internet. To do this, they monitor all mentions of the brand (in the case of negative reviews, they promptly respond to them), post positive reviews on external resources, determine the most effective methods of promotion and use them.
Search optimization aims to raise the site to the first position in Google. For this, SEO specialists conduct a site analysis, study the advantages and disadvantages of competitors, form a target audience, create a core of relevant queries in the search engine, improve the structure, and optimize the content. All these tools increase the position of the website among other results in search results.
A set of tools can promote companies, brands or events on popular social networks (Facebook, Instagram, TikTok). SMM managers prepare and publish content, create content plans, study results, determine best practices for promotion, and more.
The distribution of letters to users by email will help promote the brand, increase sales, and build trust in the brand. Letters lead the target audience through an effective sales funnel, inform potential and regular customers about promotions or new products, and stimulate interest in the product.
A marketing agency can meet the basic needs of customers. It is about the development of advertising campaigns and branding, the implementation of design solutions, and the formation of advertising communications. Some marketing companies can create websites, but in most cases, they outsource such issues.
The digital agency deals with all issues related to online advertising. The digital agency has many departments that specialize in different areas and can perform various tasks simultaneously – creation and promotion of sites and contextual and banner advertising. Therefore, if you need a complex solution on the network, you should immediately contact digital agency specialists.
For successful promotion using various methods on the Internet, you should contact a digital agency with a full cycle. You can order one or more services or the entire promotion complex.