Types of companies in internet marketing: how a digital agency, a marketing agency, a web studio, and a website development agency differ

There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, and some services may be provided by different agencies. For this reason, customers with their inquiries do not always get to the company they need and do not get the necessary results. In this article, you will learn about the different types of agencies, how they differ, and how to choose the right collaboration model based on your business goals.

Internet marketing: types of companies

Let’s consider how the above types of companies differ:

• An Internet marketing agency. It offers its customers the opportunity to use its services of creating various types of advertisements on the Internet. The client can order contextual advertising, email marketing, social media brand development, and search engine promotion. Specialists in Internet marketing can create advertising content, target, and analyze the results to improve campaigns.
• A web development company. It is engaged in the creation of sites of various types. The client often receives, in addition to the developed site, web design services, adaptive HTML page layout, optimal usability indicators, and content on the pages.
• Web studio. Employees of such companies can not only create websites but also implement larger projects – develop mobile versions and applications for various operating systems, and create interfaces for various devices.
• Digital agency. A company that comprehensively provides the aforementioned services. It is usually expanded by website promotion studios and comprehensive promotion companies. 

Digital agencies are the largest players in the online business development market. Their list of offers includes:

1. Website creation.
2. HTML-composition and web design.
3. Formation of a corporate style.
4. SEO optimization.
5. Advertising on the Internet.
6. Promotion in social networks. 
7. Creation and launch of viral content.
8. Promotion using traditional media (advertising on television, radio).
9. Email marketing.

The main methods of promotion in digital marketing

Popular promotion methods include:

SERM

It is a set of tools aimed at reputation management. The main task of SERM specialists is to build a positive reputation on the Internet. To do this, they monitor all mentions of the brand (in the case of negative reviews, they promptly respond to them), post positive reviews on external resources, determine the most effective methods of promotion and use them. 

SEO

Search optimization aims to raise the site to the first position in Google. For this, SEO specialists conduct a site analysis, study the advantages and disadvantages of competitors, form a target audience, create a core of relevant queries in the search engine, improve the structure, and optimize the content. All these tools increase the position of the website among other results in search results.

SMM

A set of tools can promote companies, brands or events on popular social networks. SMM managers prepare and publish content, create content plans, study results, determine best practices for promotion, and more.

Email marketing

The distribution of letters to users by email will help promote the brand, increase sales, and build trust in the brand. Letters lead the target audience through an effective sales funnel, inform potential and regular customers about promotions or new products, and stimulate interest in the product. 

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Marketing agency & digital: differences

A marketing agency can meet the basic needs of customers. It is about the development of advertising campaigns and branding, the implementation of design solutions, and the formation of advertising communications. Some marketing companies can create websites, but in most cases, they outsource such issues.

A digital team handles all aspects of online advertising. Its specialists can perform various tasks simultaneously – creation and promotion of sites and contextual and banner advertising.

Conclusions

The choice of contractor depends on the business goals, budget, and the required range of services. For successful online promotion, businesses often choose a full-service digital agency. You can order one or more services or the entire promotion complex.