Marina Shevtsova
Head of the contextual advertising department
In PPC since 2016. At the beginning of my career, I managed projects for the Lanet Network; later, I got the position of head of the contextual advertising department at the Lanet CLICK digital agency. I like large-scale interesting projects with big budgets)
The author's latest articles
How to add a website to Google Analytics
To find out more data about your site — to see the target audience, analyze content, see how changing the […]
Medical website promotion
The fact that sales and services have moved to digital has not bypassed the medical field either. More and more […]
PPC specialist in contextual advertising: who is he and what are his tasks
Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as […]
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Google Discovery Ads format: features and launch
Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching […]
Google Shopping: a beginner’s guide
Google Shopping is an advertising campaign in Ads Manager that helps you advertise online shopping through the Google search engine.Such […]
Google Tag Manager: tags creation
In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using […]
What is Google Tag Manager: GTM for beginners
Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or […]
Google video ads: how to launch
Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about […]
Automated Google Ads advertising strategies
In the nearest future, expect fully automated ad setup. That is, the targeting functions in Google Ads will be replaced […]
What the explanation in Google Ads is
The explanation is a useful feature from Google Ads that allows you to quickly find errors and make optimization decisions.If […]
