Among the best in the SMM category: Lanet CLICK in the IAB Ukraine ranking
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads.
True View In-Stream is a video ad where payment is charged per view. Money is debited when the user has viewed the ad entirely or within a certain period.Requirements for this format:
TrueView Video Discovery is a text advertising block that consists of a frame and a video description. Payment: per click. A video is considered viewed when a user clicks on it.Requirements for video advertising:Pre-upload of commercial on YouTube and open access to view it. The following recommendations must be followed as well:
Out-Stream is a format for smartphones that plays in applications and Google partner sites. Payment: for 1000 displays, but with two conditions: viewing more than 2 seconds, at least 50% of the video is displayed on the screen.To launch an ad, you need to upload a video to a YouTube channel to provide the URL while creating an ad.Bumper Ads are 6-second clips that you can’t miss. They rotate in videos on YouTube, partner sites, and in GDN applications. Pay per 1000 views. While creating a video ad in Google Ads, you must:
Masthead ads are a special format available only through the reservation of placement. The ad is displayed on the top of YouTube’s main page. Reservations are made through a Google sales representative. Payment: fixed price for 1 day or 1000 displays.
While creating an advertising campaign in Google Ads, choose a goal taking into account the format:
The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results […]
Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. […]
Google My Business is an essential tool for businesses with a physical location. This service is especially important for companies […]
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.