The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we will show how these terms differ and how they are similar. Business strategy A business strategy is a step-by-step instruction aimed at achieving the success of a particular company. Business strategy includes decision rules that…

Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in the human mind, it is associated with pain from complex procedures and fear of negative test results. That is why negative reviews are very common in this area. But it does not always mean that…

Your brand is popular, Instagram followers like your posts, but that's not all. Сonversion rate, which we will talk about further, plays a key role in making profit. What is a conversion rate Google defines CR (conversion rate) as the ratio of the number of conversions to the total number of interactions for a certain…

Social networks are one of the important tools that help businesses grow. Nowadays, they cannot be ignored. Read further in the material to find out how a strategy will help to promote a business on various social networks (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.) and how to create it. Why do you need a social…

Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…

Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to competent business promotion on social networks, they will still never surpass the site. Why? Let's figure it out. Website vs social networks If you are a business owner, then you should understand that it is…