Social media users see ads all the time. It appears when viewing stories, posts, reels, and news feeds. Despite the fact that such a phenomenon as banner blindness is quite common, users respond well to properly composed advertisements. What types of advertising exist in social networks, why it is so popular and how to create…

Crowd marketing: what is it and where is it used Business owners have come up with dozens of different methods to promote their brand and product, some of which are successfully used on the Internet. One of the methods that is often used to attract an audience is called crowd marketing. It is a kind…

There are many obvious and not-so-obvious reasons why users don't stay on your site. Let's find out what they are and how to reduce the bounce rate. What is a good bounce rate The bounce rate is the percentage of users who leave the site after viewing the first page. It signals that the site…

The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we will show how these terms differ and how they are similar. Business strategy A business strategy is a step-by-step instruction aimed at achieving the success of a particular company. Business strategy includes decision rules that…

Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in the human mind, it is associated with pain from complex procedures and fear of negative test results. That is why negative reviews are very common in this area. But it does not always mean that…

Your brand is popular, Instagram followers like your posts, but that's not all. Сonversion rate, which we will talk about further, plays a key role in making profit. What is a conversion rate Google defines CR (conversion rate) as the ratio of the number of conversions to the total number of interactions for a certain…