What is a semantic core The semantic core is a collection of keywords and phrases that are selected and compiled according to the website's theme. On the basis of this data, site optimization is carried out, in particular, a technical task for writing content is drawn up. Why make a semantic core As we have…

Website speed is one of the key indicators on which search results positions and sales conversion depend. To understand how important the speed of a Google site is, it is enough to give one simple example. A person decides to purchase a robot vacuum cleaner to speed up the cleaning process. To do this, he…

Social media users see ads all the time. It appears when viewing stories, posts, reels, and news feeds. Despite the fact that such a phenomenon as banner blindness is quite common, users respond well to properly composed advertisements. What types of advertising exist in social networks, why it is so popular and how to create…

Crowd marketing: what is it and where is it used Business owners have come up with dozens of different methods to promote their brand and product, some of which are successfully used on the Internet. One of the methods that is often used to attract an audience is called crowd marketing. It is a kind…

There are many obvious and not-so-obvious reasons why users don't stay on your site. Let's find out what they are and how to reduce the bounce rate.What is a good bounce rateThe bounce rate is the percentage of users who leave the site after viewing the first page. It signals that the site page does…

The following terms are often confused in marketing articles: business strategy, marketing strategy, and brand strategy. In the material, we will show how these terms differ and how they are similar. Business strategy A business strategy is a step-by-step instruction aimed at achieving the success of a particular company. Business strategy includes decision rules that…