Yevgen Neklyayev
Head of the targeted advertising department
For more than 7 years, I have lived by targeting, and for the last 3 of them, I have been the head of the targeted advertising department at the Lanet CLICK digital agency. Before fully immersing myself in this field, I managed to work as a technical specialist at the Lanet Network company, as a website editor, and as an SMM manager. I have an incurable addiction to positive results in advertising 🙂
The author's latest articles
Types of audiences in the advertising cabinet: how to search for TAs and select parameters for targeting
When launching targeted advertising, it is necessary to try to specify the parameters of the target audience as accurately as […]
How to collect an audience for targeting
If the portrait of your target audience currently looks like «females, aged 25-40, married», then don’t be surprised if your […]
Targeted or contextual: which advertising to choose
Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising […]
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What is the test period in targeted advertising
Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided […]
How to promote YouTube videos
Today, YouTube is one of the most effective channels for business promotion. However, it is not enough to shoot a […]
Key tools of targeted specialist
Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. […]
Audiences for YouTube advertising
Video attracts attention and arouses users’ interest. It is easier to perceive and remember. That is why advertising on YouTube […]
