The non-profit organization IAB Ukraine, which is a member of the international association Interactive Advertising Bureau, summed up the results for 2023 and published the ratings of digital agencies and companies that provide services in the digital sphere in various categories. Our agency has demonstrated good results in the SMM category. Lanet CLICK confidently took…

Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. We tell you the key information you need to know for successful promotion.   Peculiarities of medical site promotion  The medical field is very competitive, and there are also advertising restrictions, as some drugs and…

Google My Business is an essential tool for businesses with a physical location. This service is especially important for companies whose locations are close to their target audience. However, in order to get the maximum benefit from it, you need to promote your profile. This tool is not as simple as it seems at first…

Software as a Service (SaaS) is a business model in which a customer buys access to a program by a subscription for a certain period. To attract as many subscribers as possible to the product, you need to promote the website where it is located. You need to use SEO methods to do this. However,…

Performance marketing is becoming more popular. However, not everyone knows what this marketing solution is. Therefore, in this article, we will tell you what performance marketing is, what its main advantages and disadvantages are, and how it works. What is performance marketing Performance marketing is a service aimed at achieving specific business results using a…

As of 2023, artificial intelligence has become almost the most discussed term, which is also quite controversial and ambiguous. However, it has been used for a long time, but it is still perceived differently. Let's look at what this concept is, where artificial intelligence is used, and what opportunities it opens up for digital marketing.…