Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads. Video ad formats on Google Ads True View In-Stream is a video ad where payment is…

UTM tags (Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, and other influencing factors. UTM tags architecture Tags are added to the URL after the question mark and delimited by the ampersand «&», similar to GET parameters. They serve as an information transmitter to the server using a…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.   Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts,…

Because of one wrong phrase or delay in response, you can lose a customer forever. How can your manager maintain a healthy, positive reputation in communication with potential buyers? Personal correspondence with clients Quite a lot of people prefer online communication to phone conversations. Several rules must be followed in such dialogues:   Always refer…

Look-alike audiences are users whose interests, behavior, or other characteristics are similar to those who have already interacted with your site or pages on social networks. Working with such audiences allows you to target advertising and find your target audience effectively.   Using look-alike audiences has a list of advantages:   Increasing outreach. Saving budget.…

The site’s operation may be affected by various errors on the user's computer or the server. To identify such causes, special codes appear on the screen due to certain faults. Information about what each means will help quickly fix the problem and restore the resource. Every Internet user is in a situation where a 504…