Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or in mobile apps. What are the functions of GTM helps to connect analytics services such as Google Analytics quickly; simplifies installation of codes for data collection from Facebook, LinkedIn, Pinterest, Twitter;  captures any user's interactions…

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

At the end of May, Google announced an update to its ranking algorithm. According to the company, the new algorithm will come into effect no earlier than 2021. What is this update It's called Page Experience, and its goal is to move user-friendly sites up in the rankings.With this update, Google will more strictly check…

Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads. Video ad formats on Google Ads True View In-Stream is a video ad where payment is…

In the nearest future, expect fully automated ad setup. That is, the targeting functions in Google Ads will be replaced by clear strategies that, thanks to artificial intelligence, will automatically select to whom and where to show launched advertisements. Automated strategy formats on Google Ads Automatic, but not intelligent Maximum number of clicks: you, as…

UTM tags (Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, and other influencing factors. UTM tags architecture Tags are added to the URL after the question mark and delimited by the ampersand «&», similar to GET parameters. They serve as an information transmitter to the server using a…