Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or in mobile apps. What are the functions of GTM: helps to connect analytics services such as Google Analytics quickly; simplifies installation of codes for data collection from Facebook, LinkedIn, Pinterest, Twitter;  captures any user's interactions…

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads. Video ad formats on Google Ads True View In-Stream is a video ad where payment is…

UTM tags (Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, and other influencing factors. UTM tags architecture Tags are added to the URL after the question mark and delimited by the ampersand «&», similar to GET parameters. They serve as an information transmitter to the server using a…

Events are meetings, concerts, webinars, festivals, and workshops. How to attract a new audience to your event using Facebook? We will talk about it in this article.   Each user can view a list of events that will take place at a certain time in a certain place. They can be filtered by category (Arts,…

Because of one wrong phrase or delay in response, you can lose a customer forever. How can your manager maintain a healthy, positive reputation in communication with potential buyers? Personal correspondence with clients Quite a lot of people prefer online communication to phone conversations. Several rules must be followed in such dialogues:   Always refer…