Seller rating or Google seller rating is an excellent automatic extension from the company, which allows you to highlight your ads among competitors when issuing. In addition, this small option can increase CTR up to 10%. The rating consists of the following indicators: rating — the number of stars from 1 to 5; the number…

In the previous article, we talked about Google Tag Manager, who will find it helpful, and the benefits of using it in digital promotion. So, if you understand the importance of using GTM for business, we suggest you read the instructions for creating tags for Google Analytics.  Stage 1 — creating a tag In GTM,…

Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or in mobile apps. What are the functions of GTM: helps to connect analytics services such as Google Analytics quickly; simplifies installation of codes for data collection from Facebook, LinkedIn, Pinterest, Twitter;  captures any user's interactions…

Many additional tools in the Facebook advertising cabinet will help you properly plan advertising campaigns, effectively manage and analyze them. Read about them in the article and use them to prepare and configure targeted advertising through Facebook Ads. Audience Insights The tool allows you to study your audience more detail before launching ads or planning…

Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching video advertising through Google Ads. Video ad formats on Google Ads True View In-Stream is a video ad where payment is…

UTM tags (Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, and other influencing factors. UTM tags architecture Tags are added to the URL after the question mark and delimited by the ampersand «&», similar to GET parameters. They serve as an information transmitter to the server using a…