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How to add a website to Google Analytics

How to add a website to Google Analytics

To find out more data about your site — to see the target audience, analyze content, see how changing the structure and design of the site affects its traffic — you need a special tool. Google Analytics is one of these tools. What is Google Analytics Google Analytics (GA) is a free Google service that…
Changes to the Google Partners 2021 program

Changes to the Google Partners 2021 program

This year, Google announced upcoming changes to the Google Partners program. What kind of program is it, what are the advantages of being its partner and what changes are we talking about — read on. Google Partners: what is it Google Partners is a Google program used by advertising agencies and Internet marketing professionals. Thanks…
External site optimization: what it is and how it affects promotion

External site optimization: what it is and how it affects promotion

Every business owner who has a site on the Internet (for example, an online store) and communicates with the client using it needs to properly organize its promotion. It is a complex and multi-component process, each stage of which is important to achieve the expected results.   One of the most effective promotion methods that…
How the shape conveys word perception: why is the heart drawn in rounded shapes, and the coffee in the blue pack is not so strong 

How the shape conveys word perception: why is the heart drawn in rounded shapes, and the coffee in the blue pack is not so strong 

A significant part of our perception is formed thanks to the subconscious. Unconsciously, while contemplating unfamiliar logos, objects, and inscriptions, an image is created in our head, and specific associations are formed. And what is interesting — our associations will be similar to other people's associations. It works not only with visual perception but with…
Core Web Vitals: what it is, key metrics, and how they work

Core Web Vitals: what it is, key metrics, and how they work

Google regularly releases new and improved old algorithms to improve the quality of its search engine. So, in the summer of 2021, Core Web Vitals metrics were launched. What they affect and how to test and improve them — let's discuss in the material. What is Core Web Vitals Core Web Vitals is a set…
How to promote on TikTok: top ways to promote TikTok

How to promote on TikTok: top ways to promote TikTok

Before talking about TikTok promotion, let's look at the application's statistics. Initially, the software was launched back in 2014 and was focused on educational content, video lessons and lectures. After a complete reboot in 2017, the developers presented an entertaining social network that immediately became popular. Read more about TikTok and its features in our…

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