How to promote a post on Instagram: an instruction with examples Today, Instagram is one of the most popular social media platforms, especially among Ukrainian users. Therefore, it is not surprising that many young companies and brands first create profiles on Instagram, and only then engage in website development. And for quick and effective promotion…

Content plan: why is it needed and whether it is possible to do without it, we tell about everything in turn. What is a content plan A content plan is a pre-formed schedule for publishing content on social networks. Many people will think: «Why should I create a content plan? I have enough imagination to…

Being ahead of your competitors means always being one step forward. Now it is difficult to do this because competition is growing every day. Therefore, companies are looking for new schemes and techniques to stay on the wave of popularity and success. One of the current trends is TikTok. TikTok has taken over the world…

Contextual advertising or PPC (Pay-per-Click) is all those ads that pop up while watching videos, appearing on various websites, as well as while searching on Google. The main goal is to attract as many users to the website as possible, so contextual advertising works mainly on traffic. Today, there are many formats of PPC ads, but…

A company or brand website is a powerful and important tool for growing your business. And for the site to bring benefits and give visible results, you need to improve it and work on optimization and usability. This channel requires a lot of effort, time, and a professional approach.In general, everyone is engaged in SEO…

Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching people who haven't encountered your ads before. And for users, the convenience is that the ads appear while surfing the Internet. In such way they discover new products, services and brands while scrolling through social…