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How to run contextual advertising on western markets

How to run contextual advertising on western markets

Businesses often suffer in crisis situations. However, a turning point can have a positive impact on the enterprise as well. To do this, it is important to flexibly adapt to new market conditions and, if possible, look for new ways to market a product or service. Yes, you can try to enter the foreign market.…
How can a Ukrainian SEO specialist enter the international market

How can a Ukrainian SEO specialist enter the international market

The idea of an SEO specialist or company entering a foreign market opens new perspectives. But to implement it profitably, you need to break through a large number of competitors and overcome many difficulties. And finally, let's understand whether it is possible to implement such a bold idea. Benefits for a specialist Working in a…
Informational hygiene during war: 5 main rules

Informational hygiene during war: 5 main rules

The enemy is now actively waging war on the informational front. Spreading fakes, manipulating and distorting the facts — such are the weapons used by occupier to inflict additional blows on the population, sow panic and discord in society and cause even more damage. Why informational hygiene is important Russian government is primarily taking such…
How to replace russian services: Ukrainian or foreign analogs

How to replace russian services: Ukrainian or foreign analogs

More than a month ago, russia launched a full-scale invasion of Ukraine. As a result, Ukrainians are renouncing russian goods and services en masse. The marketing sector also refuses to use the services of the aggressor country and switches to Ukrainian or foreign counterparts because the use of russian-made software is a sponsorship of the…
How to attract customers to an online store

How to attract customers to an online store

Internet trade continues to grow actively, so enterprising people decide to develop their businesses online. They create a variety of sites that can bring in a stable income. But to start earning, it is worth figuring out how to attract a client via the Internet. Attracting customers on the Internet Many business owners search for…
Google Keyword Planner: what is it and how to work with it

Google Keyword Planner: what is it and how to work with it

To facilitate SEO and PPC professionals' work, search engine has Google Keywords Planner. The service will make it easier to compile the semantic core and perform the clustering of web queries. With it, both Google Ads and contextual advertising settings, and website promotion will cause fewer problems, because the selection of keywords will be much…

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