Test seven times, only then launch – this is an unspoken rule well known to professional marketers. They are guided by it every time before the launch of an advertising campaign, in particular when promoting on social networks. Let's analyze in detail what are the advantages of the test period and whether it really saves…

Launching ads on Google Ads is a great strategy to increase sales and promote your website. After launching an ad, each website owner wants to see how his ads are displayed online. But why you should not do it just by searching for keywords on Google  — read more in the material. Why you should…

You have set up advertising for your business on Google on your own, or addressed a specialist but don't see the ads in search results? Today we'll consider why contextual PPC advertising is not available for viewing and what aspects to look for while setting up your ads. Setting up geotargeting Imagine that your media…

Search engine optimization aims to raise the position of the site in the results of the search engine for user queries. Using it can attract the target audience to the web resource and increase sales. If you want to do SEO promotion, then it is better to consult a specialist. An SEO specialist is familiar…

A company that wants to gain a foothold in the market must pay attention to managing a corporate blog. Today, a blog isn't only a business trend but a vital necessity for a project. And it can help attract new customers, increase sales, make the brand recognizable and much, much more. What is the secret…

One of the effective tools of Internet marketing is contextual advertising (PPC). It can significantly increase sales of goods or services. Google contextual advertising is effective because it is not shown to all Internet users, but only to those whose field of interest coincides with the subject of the advertised services or products. That is…