When promoting a site, SEO specialists advise against ignoring mobile optimization. What it is, why the mobile version is so important, and what methods exist for optimizing a web resource for a smartphone – read in the material. What does it mean to optimize a site for mobile devices A significant number of users access…

Google Ads has introduced new changes to the search engine. Currently, the place of expanded text ads is gradually being taken by responsive ones. But this is only for the benefit of marketing specialists! We will discuss the advantages of Google responsive search ads for advertising your brand or company, the principle of their operation…

What is Google Search Console, and why is it needed Google Search Console (GSC) is a free service that provides information to optimize site content, improve the website, and correct technical errors. Benefits of the Search Console service Search Console provides an opportunity for an SEO specialist to analyze the state of the Internet resource…

Before making a purchase, people browse various sites, read reviews, and compare products or services. Users visit sites on average at least six times before making a purchase. And 3/4 of those users who leave the shopping cart indicate that they intend to return to the site to purchase the product. Use remarketing in order…

In order for the promotion of an online store or a site of another business to be successful, one should not neglect various promotion methods, including Google Maps. We wrote earlier about how to add company information to Google Maps through the Google My Business profile. In this article, we will tell you how reviews…

Email is a popular means of communication around the world. According to 2020, there are about 3.9 billion email users worldwide. Therefore, it is important for Іnternet marketers and those wanting to increase site traffic to use email marketing. What is email marketing, and how to increase its effectiveness Email marketing is a way to…