The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, and what kind can it be? Let's consider further. Types of traffic to attract new visitors The following traffic channels are used to obtain high site traffic rates:   Search (organic) traffic. It is formed…

The importance of digital accessibility Not only should real life be inclusive, the desire to involve and integrate all people in various spheres should also be manifested in the virtual world. The coronavirus pandemic and the war forced people to use the Internet more - for work, study, or to communicate with family and friends.…

The Internet is a big flow of information from many sources. And Google is concerned that we come across quality and serious content first. E-A-T is a guide for the search engine in this difficult and, let's agree, important task. What does this concept mean, and how to increase the EAT level of your resource?…

Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that make the everyday lives of marketers much easier. Saving and organizing assets (Asset library) In the visual interface of Google Ads, there is already a library of images and videos Asset library. This tool allows…

An article on the LinkedIn social network will allow you to demonstrate your knowledge and expertise, as well as interest a potential employer or business partner in cooperation. So why not use this tool? At the same time, it is worth writing the material so that other users of the social network want to read…

What is it – the perfect article that will make the reader eagerly read it from the first word to the last? How to create such content for a corporate or personal blog that a user will willingly share on Facebook? Is it only possible for copywriters with tens of years of experience working with…