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SERM for medical clinics: why it matters

SERM for medical clinics: why it matters

Every business niche involves communication with the client. Medical topics are probably the most difficult in this regard because, in the human mind, it is associated with pain from complex procedures and fear of negative test results. That is why negative reviews are very common in this area. But it does not always mean that…
What is the conversion rate, and how to calculate it

What is the conversion rate, and how to calculate it

Your brand is popular, Instagram followers like your posts, but that's not all. Сonversion rate, which we will talk about further, plays a key role in making profit. What is a conversion rate Google defines CR (conversion rate) as the ratio of the number of conversions to the total number of interactions for a certain…
The optimization of social media strategy for business growth

The optimization of social media strategy for business growth

Social networks are one of the important tools that help businesses grow. Nowadays, they cannot be ignored. Read further in the material to find out how a strategy will help to promote a business on various social networks (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.) and how to create it. Why do you need a social…
Targeted or contextual: which advertising to choose

Targeted or contextual: which advertising to choose

Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…
Why social media pages will never replace a website

Why social media pages will never replace a website

Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to competent business promotion on social networks, they will still never surpass the site. Why? Let's figure it out. Website vs social networks If you are a business owner, then you should understand that it is…
What is E-A-T and how to conduct an E-A-T audit

What is E-A-T and how to conduct an E-A-T audit

The Internet is a big flow of information from many sources. And Google is concerned that we come across quality and serious content first. E-A-T is a guide for the search engine in this difficult and, let's agree, important task. What does this concept mean, and how to increase the EAT level of your resource?…

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