Advertising on the Internet has become one of the most effective ways of business promotion. Companies actively use targeted advertising and PPC advertising to attract new customers. What is the difference between target and PPC advertising, and what type of advertising to choose to promote your business — we will tell you further. Contextual vs…

Social media is a great tool for engaging the audience and showcasing your product. But even if you resort to competent business promotion on social networks, they will still never surpass the site. Why? Let's figure it out. Website vs social networks If you are a business owner, then you should understand that it is…

The success of Internet business and its profitability depend on website traffic. But how to attract traffic to the site, and what kind can it be? Let's consider further. Types of traffic to attract new visitors The following traffic channels are used to obtain high site traffic rates:   Search (organic) traffic. It is formed…

The importance of digital accessibility Not only should real life be inclusive, the desire to involve and integrate all people in various spheres should also be manifested in the virtual world. The coronavirus pandemic and the war forced people to use the Internet more - for work, study, or to communicate with family and friends.…

The Internet is a big flow of information from many sources. And Google is concerned that we come across quality and serious content first. E-A-T is a guide for the search engine in this difficult and, let's agree, important task. What does this concept mean, and how to increase the EAT level of your resource?…

Now, creating ads and working as a team is even easier! We are talking about three innovations from Google that make the everyday lives of marketers much easier. Saving and organizing assets (Asset library) In the visual interface of Google Ads, there is already a library of images and videos Asset library. This tool allows…